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MANAGING YOUR DIGITAL
REPUTATION
by Kate SalyersYour Social Status:
Social Media & Internet Marketing
Your Social Status@YourSoclStatusYour Social StatusSocial Tech Soup+ Kate Salyers
yoursocialstatus.com
Get Social with Your Social
Status
Copyright 2011 Your Social Status. All Rights Reserved.
Your Social Status
@YourSoclStatus
www.yoursocialstatus.com
About MeA
bout Me
Copyright 2011 Your Social Status.
All Rights Reserved.
Your Social Status
@YourSoclStatus
www.yoursocialstatus.com
Reputation Reputation
“A man can get a reputation from very small things.”-Sophocles, Inachos
Copyright 2011 Your Social Status.
All Rights Reserved.
Your Social Status
@YourSoclStatus
www.yoursocialstatus.com
Social Media Stats Social Media
Stats
Copyright 2011 Your Social Status.
All Rights Reserved.
Your Social Status
@YourSoclStatus
www.yoursocialstatus.com
Social Media Stats Social Media
Stats
Copyright 2011 Your Social Status.
All Rights Reserved.
Your Social Status
@YourSoclStatus
www.yoursocialstatus.com
Social Media Is UnavoidableSocial M
edia Is U
navoidableDaily NewsConversationOn-line & Off-line
Who’s Talking?Social Media’s Influence
Copyright 2011 Your Social Status.
All Rights Reserved.
Your Social Status
@YourSoclStatus
www.yoursocialstatus.com
Your Digital ReputationYour D
igital R
eputationWhat is a digital reputation?Who does a digital reputation apply to?Why should I care?Who cares?What should I look for?How do I manage it?How do I prevent it?How do I maintain it?
Copyright 2011 Your Social Status.
All Rights Reserved.
Your Social Status
@YourSoclStatus
www.yoursocialstatus.com
Your Digital
Reputation
Copyright 2011 Your Social Status.
All Rights Reserved.
Your Social Status
@YourSoclStatus
www.yoursocialstatus.com
What Is A Digital ReputationW
hat Is A D
igital R
eputation?What Is A Digital Reputation?How I See Me How Others See MeHow I Want Others to See Me
Copyright 2011 Your Social Status.
All Rights Reserved.
Your Social Status
@YourSoclStatus
www.yoursocialstatus.com
Who Does It Apply To? Who D
oes It Apply
To?Who Does A Digital Reputation Apply To?Everyone On-line & Off-line
IndividualsCompanies
Copyright 2011 Your Social Status.
All Rights Reserved.
Your Social Status
@YourSoclStatus
www.yoursocialstatus.com
Why Should I Care? Why Should I
Care?Why Should I Care?Why Shouldn’t YouCurrent PositionFuture PositionFamily & FriendsFacebook, Twitter, Google+, LinkedIn & YouTube
What Weight Do They Each Hold with Google, Bing and Yahoo
Copyright 2011 Your Social Status.
All Rights Reserved.
Your Social Status
@YourSoclStatus
www.yoursocialstatus.com
Who Cares? Who Cares?
Who Cares?Potential EmployersCurrent EmployersFamily & Friends
Copyright 2011 Your Social Status.
All Rights Reserved.
Your Social Status
@YourSoclStatus
www.yoursocialstatus.com
Who Cares? Who Cares?
Each year, Jobvite publishes the industry barometer on how employers use social networks to recruit.
•89% will recruit in social networks this year •55% will spend more on social recruiting •64% use 2 or more networks for recruiting •78% expect increased competition for hires
Copyright 2011 Your Social Status.
All Rights Reserved.
Your Social Status
@YourSoclStatus
www.yoursocialstatus.com
What Should I Look For?W
hat Should I Look For?
What Should I Look For?PhotosVideosPostsGroupsBrand LikesEventsPrivate InformationReligious/Political AffiliationSites You Are Not Active OnAny Negative Associations
Copyright 2011 Your Social Status.
All Rights Reserved.
Your Social Status
@YourSoclStatus
www.yoursocialstatus.com
How Do I Manage It? How
Do I M
anage It?
How Do I Manage It?Damage Control
ResearchCorrectRespond
Keeping Profile PrivateBecome Friends with Boss and/or Co-workers
Copyright 2011 Your Social Status.
All Rights Reserved.
Your Social Status
@YourSoclStatus
www.yoursocialstatus.com
How Do I Prevent It? How
Do I Prevent It?
PreventionGoogle/Yahoo! AlertsMonitor Blogs (Technorati)RSS To Track Brands
When It StartsFacebook Timeline
Copyright 2011 Your Social Status.
All Rights Reserved.
Your Social Status
@YourSoclStatus
www.yoursocialstatus.com
How Do I Maintain It? How
Do I M
aintain It?
How Do I Maintain It?Conduct Monthly Profile AuditsParticipateInfluenceEngageBuild A Network
Copyright 2011 Your Social Status.
All Rights Reserved.
Your Social Status
@YourSoclStatus
www.yoursocialstatus.com
In ReviewIn R
eview
Copyright 2011 Your Social Status.
All Rights Reserved.
