MODERN MAN & WOMANMODERN MAN & WOMAN

COSMOPOLITANCOSMOPOLITAN

Cosmopolitan Cosmopolitan began as a family began as a family magazine, magazine, launched in 1886.launched in 1886.

ESQUIREESQUIRE

Esquire is a men's Esquire is a men's magazine by the magazine by the Hearst Corporation Hearst Corporation with a strong literary with a strong literary tradition. Founded in tradition. Founded in 1933, it flourished 1933, it flourished during the Great during the Great Depression under the Depression under the guidance of founder guidance of founder and editor Arnold and editor Arnold GingrichGingrich

AIMAIM

To find out the peculiar features and To find out the peculiar features and details ofdetails of the image of a modern man and the image of a modern man and a modern womana modern woman

TasksTasks

To analyze 6 issues of To analyze 6 issues of each magazineeach magazine

To prepare a To prepare a questionnaire questionnaire

To hold a survey To hold a survey To analyze the resultsTo analyze the results

COSMOCOSMO Beautiful woman, modelBeautiful woman, model Business woman, Business woman,

professional professional Happy & satisfied Happy & satisfied SexySexy Wife & mother Wife & mother

ESQUIREESQUIRE

FFastidiousastidious IntelligentIntelligent StylishStylish CCourageousourageous Successful Successful

WHAT DO REAL PEOPLE WHAT DO REAL PEOPLE THINKTHINK

MEN ABOUT MENMEN ABOUT MEN HonestHonest Educated Educated FareFare CheerfulCheerful ReliableReliable ResponsibleResponsible EnergeticEnergetic ConfidentConfident NeatNeat StrongStrong

WOMEN ABOUT MENWOMEN ABOUT MEN HonestHonest SympatheticSympathetic EducatedEducated CheerfulCheerful FareFare IndependentIndependent Reliable Reliable TallTall Wide shouldersWide shoulders White toothWhite tooth Low voiceLow voice

WHAT DO REAL PEOPLE WHAT DO REAL PEOPLE THINKTHINK

WOMEN ABOUT WOMENWOMEN ABOUT WOMEN Sense of humorSense of humor SlenderSlender SmilingSmiling IndependentIndependent ConfidentConfident IntelligentIntelligent KindKind NeatNeat CarefulCareful SuccessfulSuccessful

MEN ABOUT WOMENMEN ABOUT WOMEN SlenderSlender BeautifulBeautiful Big bustBig bust EyesEyes Sense of humorSense of humor IntelligentIntelligent KindKind ConsciousConscious Fair hairFair hair CaringCaring

THANK YOU FOR YOUR THANK YOU FOR YOUR ATTENTIONATTENTION