MORE SRL CREATIVE CONSULTANTS

VIA MOLINO DELLE ARMI 41

20123 MILANO ITALY

2011-05

COMPANY PROFILE

THE COMPANY

more® was established in Milan in 2004 by Roberto Franco, an Art Director with 25 years of experience in International Fashion Industry.

More® is a company intended first as a creative source with a staff of highly skilled Fashion Designers run by a Studio Manager, with Senior Merchandiser Patrizia Leo, and top collaborating creative or technical partners.

Philippe Legrand, company’s COO, former Senior Marketing Executive in fashion and luxury Groups, and a Strategy and Marketing Consultant, helps Roberto Franco to organize and develop the business.

more® Fashion Designers are not only creative and covering together all aspects of fashion disciplines, but each of them has also a strong experience in product technical development and control of coherence between early designs and final production.

more® works currently for a selection of clients located in Italy, France, UK, or Korea, making an average yearly turnover of 800,000 €.

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ROBERTO FRANCO

He is known for creating and developing successful Fashion Accessories collections, with extensive responsibilities on product and range developments for such fashion institutions and brands as Chanel, Louis Vuitton, Marc Jacobs, Moschino, Paul Smith and many others.

He is also a specialist of material development with collaborations with Vulcaflex for automotive interior (for Jaguar XT, Mini or Mercedes), with Alcantara (Toray Group) for finishes and textures, or with Rati and Mantero the famous Italian silk fabric producers, for printed and jacquard designs.

For the European leader the Group Zucchi Bassetti, Roberto Franco worked on household linen collections, developing every season collections of prints and ranges of colours.

Roberto maintains close contacts with European Institute of Design in Milan, the famous IED, where he promotes fashion accessories design towards students.

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THE CREATIVE TEAM

Vito Regano, Fashion Designer and Studio Manager, experienced in design and development of garments and fashion accessories.

Alfonso Casuccio, Fashion Designer, experienced in design and development of garments and fashion accessories, skilled in pattern construction and sartorial techniques, and a fashion illustrator.

Martina Grasselli, Fashion Designer, a specialist of fashion accessories and jewellery.

Alice Ziccheddu, Fashion and Textile Designer, a specialist of fashion trends and a technical illustrator.

Maria Angiletta, Assistant Fashion and Textile Designer, and a fashion illustrator.

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THE MISSION

Direct creative services. Product design and development services in all fields of fashion, from fashion accessories to garment, household linen and textile collections.

Other creative or marketing services. Advice to clients in many creative or marketing fields such as international fashion trends, merchandising trends, distribution or communication input, branding strategy, seasonal collection plan structure, licensing development.

Catalist of creative talents. Among the best available Italian and French fashion designers have collaborated with more® to enhance quality of company’s answer to certain client’s needs.

Catalist of technical and productive talents. Technical development partners working with more® are among the best specialists in Italy –rich in leather goods and garment development workshops, and in material and components suppliers.

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THE STRATEGY

To work for a restricted number of clients and establish with each of them long term relationships, on the basis of :

  deep understanding of client’s needs and brand identity,   customized and dedicated services,   personal assistance.

Roberto Franco and Philippe Legrand analyse Client’s needs and brief, build proposal, method and team –possibly including outside sourced specialists- and manage projects to ensure success.

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Brand insight

Market understanding

Boosted creativity

Methodic approach

Deep dedication

Proven efficiency

DIRECT CREATIVE SERVICES

THE FULL METHOD (customized according to client’s needs)

1. Brief by the Client

The Client will :

  Present to more® image and target market for the brand,   Describe brand’s competitive environment,   Explain specific objectives of the project,   Introduce Brand’s project team –people in charge of creation, marketing,

sales, production.

2. Brand identity and trends.

more® will define fashion context for design studies :

  Brand’s elements of identity, based on brand’s documents and samples,   Coherent consumption and fashion trends of the moment.

Expression with mood boards, graphic documents and colour charts.

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3. Concepts.

For each collection, more® will :

  Search and select materials (leathers, canvasses, linings), metallic components and other components,

  Select and purchase vintage items and competitors’ items,   Design brand logo expressions,

  Design prints for canvas and lining,   Design each planed product.

Expression with material, component or product samples, sketches and descriptive drawings, colour samples and :

  Produce samples of selected materials and components with specific treatments, print or embossing,

  Produce specific parts of products for assessment.

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4. Search and recommendation for manufacturer.

more® will :

  Search for materials and components suppliers in line with brand’s quality/price balance standards,

  Search for manufacturers in line with brand’s quality/price balance standards,

  Present suitable suppliers and manufacturer to the Client, rationalizing the choice,

  Assist Client to select the best manufacturing partner,   Assist Client to organize framework with manufacturing partner.

5. Early development.

more® will monitor production of early prototypes :

  Produce with Client’ suppliers first prototypes of materials and components and with Client’s manufacturer prototypes of finished products,

  Revue prototypes in detail and make detailed list of amendments before implementation.

  Participate to all discussions with suppliers to ease development process.

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6. Development finalization.

more® will monitor “masterization” of new products, and assist for industrialization :

  Produce final version of finished products prototypes including all amendments, and realized with final version of materials and and components.

  Revue prototypes in detail and if necessary make detailed list of amendments to be implemented.

  If necessary participate to discussions with Brand’s suppliers to ease industrialization process.

7. Editing collection.

more® will :

  Participate to meeting organized to set up final selection of products to define the range (SKUs) to be launched on the market.

  Participate to meeting organized prior to launching the new range, to define merchandising, promotion and communication principles, to help Client to go successfully to the market.

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SELECTED REFERENCES

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CASE STUDIES

CASE STUDY MAURO GRIFONI

Global project including leather goods and shoes collections for

women end men, as a new development for the Italian brand

Mauro Grifoni.

Activities : define brand identity in the field of

fashion accessories, seasonal moods and concepts, search for materials and hardware, product

design and development, management of prototypes making,

editing of collections with commercial staff of the company,

identify appropriate manufacturers in Italy, management of

industrialization.

CASE STUDY LG FASHION / HAZZYS

Art Direction of leather goods collections for Hazzys, a brand

owned by the leading Korean fashion group LG Fashion, in the

context of the launch and development of a new profit

centre.

Activities : define brand identity in the field of

leather goods, seasonal moods and concepts, search for materials and

hardware, product design and development, management of the

brand creative and development team in Seoul, management of prototypes making in Italy and

Korea, editing of collections with merchandising staff of the

company.

CASE STUDY MANTERO SETA

A new B2B business for group Mantero Seta, an Italian specialist

for upmarket silk weaving and printing : let them propose to

luxury brands finished products made of fabric at entry price level.

Activities : propose the new business concept

to Mantero Management, assist Mantero organizing a specific

division to handle the business, Mantero IC and dealing with

industrial partners for production and logistics

assist Mantero to approach first possible clients, design and

development of specific products for possible clients, assist Mantero

selling the project to brands management of prototypes making,

management of industrialization.

CASE STUDY HOLLIDAY & BROWN

Established in London in 1926, the brand made a reputation offering

luxury ties based on exclusive prints with subtle British style, and

through partnerships with Prada. Looking for new developments the brand owner Mantero Seta Group hired More to design and develop

for the brand sportswear and accessories

Activities : Define brand identity in the field of

garments and fashion accessories, propose product typology ,

seasonal moods and concepts, search for materials and

components, product design and development, management of

samples and prototypes making, editing of collections with

commercial staff of the company.

CASE STUDY SAMSUNG ELECTRONICS

One shot project for Samsung Electronics : design and

development of a specific case for the launch of a new version of

Galaxy multimedia phone.

Activities : from trends given by fashion

designer Calla, design and development of a very functional

product, up to prototype Selection of a manufacturer and management of production of a limited edition of 100 pieces for

VIPs, quality control.

CASE STUDY BASSETTI

Redevelopment of Bassetti’s upmarket best selling collection

”Grandfoular”, launched in the 70’s, to regain market shares lost

by ageing designs, Development of Bassetti Sport targeting a younger customer.

Activities : Working on the basis of Grandfoular

typical themes, « cachemire », « indien » and “affresco”, proposal

of 15 different patterns in a first phase, then development and

finalization of 3 themes, Working on sport colour codes

to develop 2 themes.

CASE STUDY BORBONESE

Management, coordination and control of a license given to the

Korean fashion group In The F by the Italian brand Borbonese.

Activities : establish management rules and negotiate them with licensee on

behalf of Borbonese Management control in Korea of all licensee’s

activities, product concepts and development, store concept and

development, marketing and communication concept and

strategy working sessions with licensee’s

creative studio in Seoul, store visits in all Korea

coordination of actions between licensee and licensor.

MORE SRL CREATIVE CONSULTANTS

VIA MOLINO DELLE ARMI 41

20123 MILANO ITALY

Tel. +3902 835 7214