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Introduction• Dicke Katze & Friends is a celebration of why we love
cats and especially our big cuddly ones. “Dicke Katze” (German for “Fat Cats”) are our big, loveable friends who are always there for us, even if there sometimes just in it for themselves.
• Creator Olivia Vieweg of Germany, wrote the books and created the plush toys. Her style is expressive and minimalist, touching on both manga and western styles of illustration.
• Dicke Katze & Friends is being further developed and licensed by GMS Licensing and 830 Studios, LLC.
Dicke Katze Facts2009 Olivia Vieweg introduced Dicke Katze in Germany.
2010, Carlsen published three Dicke Katze books with over 20,000 copies sold within the first year.
March 2013, launched Facebook page with daily, unique Fat Cat images and expressions.
May 2013, 90K Facebook “Likes” and followers accepting newsfeed.
DickeKatze.com website currently at 150K registered users with 3K daily reoccurring, unique visitors of half are receiving monthly newsletter.
June 2013, Pinterest account set up and followers increasing rapidly.
PromotionsDraw Your Own Fat Cat
Demographics 70% Females ages 18 – 60.
0% Males ages 13 – 64.
Core target consumers (both men and women) fall within the age group of 18 – 34.
Worldwide exposure with top followers from United States, Turkey, England, Germany, Spain, France and Indonesia.
• Books in both digital and printed copies (3 titles) available in English, Spanish, Japanese, Italian and French
• Mobile APP Trading card game (both in Android and IOS versions)
• T-shirts via DK website
• Plush
• Collectible Pins
• Facebook Game APP scheduled to launch August 2013
Merchandise
Current statistics show over 86 million cats owned in the U.S. and approximately 9.8 million cats in the U.K., Italy, Poland and other European countries, while Japan has over 9.8 million and Brazil at 14.7 million.
Key Benefits of Brand
54% of cats around the world are overweight. That comes out to over 43 million corpulent cat lovers in America alone.
$55.3 billion (dollars) spent on pets within the U.S. Average amount spent on cat toys and cat paraphernalia in the U.S. is approximately $21.00 per cat. (stats APPA)
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License Opportunities
• Publishing
• Gift items to include gift wrap, tins, figurines
• Apparel / T-shirts
• Premiums/Covermounts
• Cards and Stickers
• Cat Food
Contact InformationGeorge Stetar
Email: [email protected]: 323-842-3401
Scott NorrisEmail: [email protected]
DickeKatze.com
Facebook.com/DickeKatzePage
