Presentation Fashionable QR codes

FASHIONABLE QR CODES

THE UP AND COMING FASHION TOOL

Manou Driessen & Sophie PrinsEuropean Fashion Business SchoolTMO| DetexColloqium

Introduction

Do not turn off your smart phones!

Questions after presentation

± 20-30 minutes


Main Question

How can the QR code add more value to the fashion industry?


The development of the QR code

Two dimensional barcode (1994)

Scanned by mobile phones

Quick Response; all kinds of content by high speed!

Common use in Japan

Increasingly popular worldwide


QR code vs. Barcode

• Need for more capacity

• 2 Dimensional

• 360° degrees scanning

• 7089 digits in stead of 20-30 digits

• More content opportunities


Generating a QR code

• Special generator• Content can not be changed!


http://qrcode.kaywa.com/

Professional QR codes


•Special QR codes with content which can be changed

•Professional companies which have the know how

•Provide mobile websites and services

Structure and creations


WATCH THIS..The currently use of the QR code


http://www.youtube.com/watch?v=hI6H0tzWP8Y&feature=related

http://www.youtube.com/watch?v=hI6H0tzWP8Y&feature=related

SWOT Analysis of the QR code


The QR code as fashion tool

Possible short term ‘ applications’ for the fashion industry


Product and brand information• Implemented QR code in garments

• Information about material, treatment etc.

• Corporate social responsibility

• Opportunity for social responsible thinking brands


3 Step style advice


Step 1

Step 2

Step 3

QR code scanners•Protection for the designer

•Always able to scan the item

•Self scan service


Fashion on television #1 series• Teletext; fashion item

• Each characters has its own QR code

• Forwarded to the website with fashion items


Fashion of television #2 Shows• QR code on screen

• Immediately forwarded to the website with fashion items


Fashion on television #3 DVD• DVD-menu with fashion item

• Each character has its own QR code

•Forwarded to the website with fashion items


Quick Response on trade fairs

Inspiration

QR codes on stands

QR code scanners for every visitor

Connecting QR codes to GPS system


Quick Response on business cards• Introduction movie

• Tour through the company or department

• Manufacturers

• Seminars


Social software meets fashion• Social function

• Directly fowarded to the person’s social network

• Seminars


QR code and Layar

• Program next to the QR code

• Will give information about your environment

• Just like a GPS- system


The PM code

Paper Memory code

High capacity due to color use

Licensed by Microsoft©


QR Code, the new fashion tool?!

Many possibilities

High speed

Easy to use

Environmentally friendly

Conclusion; The QR code sure adds more value to the fashion industry!


The EndQuestions?


SCAN ME

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Presentation Fashionable QR codes