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A few seconds is all it takes to make a first impression. But the statement usually goes unnoticed,if not bold enough.The SSTEELE Collection.Stainless steel watches with designs that scream of attitude that you've longed to wear.
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THE ATTITUDE
Brand Positioning
New Generation Watches for the young hip and urban youth
• Design of our watches is inspired by the distinct lifestyle of today’s youth
• Design and backend development of our SSTEELE watches is done in Hong Kong by international watch designers
VisionAspiring to create a niche in the market withour new brand SSTEELE
MissionEstablish SSTEELE with a competitive edge acrossNation
Marketing ObjectiveMaking SSTEELE a preferred brand for the youngconsumer
Brand PromotionPress Advertising through-Newspapers-Fashion & Lifestyle MagazinesPR Campaign covering all mediachannels
Retail Visibility Aids-POS Materials-Brand Windows/Counters-Mini LCDs
Target Group-Young urban youth of 16-24 years
PricingMRP between Rs. 1250/- to Rs. 3000/-
Salient Features
Press Ad
POSTER
PRODUCT DISPLAYCOUNTER
Portfolio Management-REFRESH RANGE EVERY SEASON
INITIALLY MANAGED A SPRING/SUMMER AND FALL/WINTER COLLECTION
