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TILTMotion.com @tiltmotionvideo TILTMotion.com @tiltmotionvideo 10 Easy Ways Corporate Video Can Extend Marketing Reach TILTMotion.com @tiltmotionvideo

10 Easy Ways Corporate Video Can Extend Marketing Reach

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Page 1: 10 Easy Ways Corporate Video Can Extend Marketing Reach

TILTMotion.com@tiltmotionvideo TILTMotion.com@tiltmotionvideo

10 Easy Ways Corporate Video Can Extend Marketing Reach

TILTMotion.com@tiltmotionvideo

Page 2: 10 Easy Ways Corporate Video Can Extend Marketing Reach

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Many are discovering the power of corporate video. That’s because video can effectively reach

and convert prospective customers – both B2C and B2B.

Research has found that 90% of consumers say that product videos are helpful in the decision

process.

Page 3: 10 Easy Ways Corporate Video Can Extend Marketing Reach

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Video spending is projected to reach $5.4 billion in 2016, with video ads comprising 35% of total

online ad spending. Corporate video advertisements, however, are the just the tip of the

proverbial marketing iceberg.

Here are ten easy ways to use corporate video to extend your marketing reach (and, if you do it right, make yourself into a company hero in the

process!).

Page 4: 10 Easy Ways Corporate Video Can Extend Marketing Reach

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Sales PresentationsMany companies, particularly smaller firms or startups, cannot afford a team of experienced sales professionals to move products and services. A professional sales presentation video can deliver a consistent sales message to multiple prospects much less expensively than in-person sales pitches.

And video included in email has been shown to increase click-through rates by more than 96% (Implix Email Marketing Trends Survey).

Page 5: 10 Easy Ways Corporate Video Can Extend Marketing Reach

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Virtual Tours

Professionals who market travel destinations, higher education, and real estate are among the growing number of marketers seizing the power of virtual video tours like never before. Video has the power to show prospects your product and propel them to your door in unprecedented numbers. This could be one of the reasons consumer usage of View on Demand (VoD) video is expected to double by 2019.

Page 6: 10 Easy Ways Corporate Video Can Extend Marketing Reach

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Product Demonstrations

Motion graphics, screen captures and voice narration all can be combined to create powerful product video presentations. Technical products are particularly good candidates for demonstration videos.

Not convinced? Internet Retailer reports that people who view product videos are 85% more likely to buy than people who do not. If you’re in the B2B space, you’ll be interested to know that 50% of executives visit the marketer’s website after viewing a product video.

Page 7: 10 Easy Ways Corporate Video Can Extend Marketing Reach

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Custom Sales Tools

Nothing beats a custom sales tool to tell your product story in a compelling way.

Professional corporate video producers know the difference between simply showing information and telling a product story that connects with customers.

And combining video with full-page ads boosts engagement by 22%.

Page 8: 10 Easy Ways Corporate Video Can Extend Marketing Reach

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“About Us” Brand Documentary Videos

Marketing efforts to establish brand leadership are enhanced with professional videos that tell your brand story clearly and memorably.

And if the executive suite is your target, know this: 59% of senior executives prefer to watch video versus reading text.

Page 9: 10 Easy Ways Corporate Video Can Extend Marketing Reach

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How To Videos

Consumers rely on video to learn new skills, research products and understand issues.

A well-made “how to” mobile-friendly corporate video has the potential to go viral since 92% of mobile video consumers share videos with others.

Page 10: 10 Easy Ways Corporate Video Can Extend Marketing Reach

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Expert Videos

Video is also an ideal platform for positioning your people as product experts.

Well-made corporate videos not only inform, they often create a lasting impression. In fact, 80% of consumers can recall a video they viewed within the past 30 days.

Page 11: 10 Easy Ways Corporate Video Can Extend Marketing Reach

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Promotional Videos

Sending out a press release to promote an industry product event? Sure, but without video you probably won’t generate much buzz.

That’s probably why 96% of B2B organizations use video in some capacity in their marketing campaigns, of which 73% report positive ROI results.

Page 12: 10 Easy Ways Corporate Video Can Extend Marketing Reach

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TrainingGrabbing and holding attention is key to effective training. Video far surpasses bland PowerPoint presentations, or worse, dry training manuals, as a means of engaging employees or customers who need to learn product information or company policies.

We live in a digital and highly visual age, with one-third of online activity spent watching video. Maximize this power for training that delivers.

Page 13: 10 Easy Ways Corporate Video Can Extend Marketing Reach

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Recruitment

Recruiting star performers is hard work, especially if you’re targeting younger people. Video can help tell your company’s story from the perspective of a prospective employee.

Effective videos greatly improve your chances of landing your star recruits. It only makes sense: enjoyment of video increases purchase intent by 97% and brand association by 139%.

Page 14: 10 Easy Ways Corporate Video Can Extend Marketing Reach

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Final Thought!If you think video is a passing fad, consider this last mind-boggling fact:More video content is uploaded in 30 days than all three major U.S. television networks combined have created in the past 30 years!

Corporate video is a powerful marketing tool and will become even more so in the future.