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7/1/2016 5
Professional Experience
Software Engineer(Pune, India) June 2004 – June 2006
Technology Manager (Boston, USA) January 2008 – April 2010
Sr. Director, Client Servicing &
Office Head (Mumbai, India) October 2010 – November 2013
Co-founder December 2013 – Till date
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Master of Business Administration,
December 2007.
Academic Background
Bachelor of Engineering in Computer Science,
June 2004.
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<a href="http://ctt.ec/g_42y">Tweet: Attend a FREE Webinar "10 Hacks to Grow Traffic, Leads & Revenue" with @LeadSquared & @HelloBriefkase http://ctt.ec/g_42y+ </a>
7/1/2016 29
Using event-triggered techniques
results in a 600% lift over traditional
outbound programs.
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Pre-Sale (Lead Generation)
• Welcome Cycle
• Abandon Cycle
Post-Sale (Customer Retention)
• Post-purchase Cycle
• Past-customer Cycle
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People want to do business with companies and
people who can showcase their track record.
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Offer 3 upsells / down sells on checkout
• First upsell - 2X price (should offer
speed)
• Second upsell at 1.5X price (should
offer automation)
• Third down sell at 2/3x price (should be
complementary product)