Segment your Audience
Segment your audience based on the purpose of visit, i.e. leisure, business, or family vacation. This will allow you to evaluate the visit duration and plan to get the best ROI out of the paid media budget.
Booking behavior and habits within Asia in Q1 of 2015.
Seasonality, as it relates to your Hotel
Plan your hotel ad budget based on peak demand times or slower months.
Wise Budget Allocation
Evenly distribute your budget across all relevant platforms.
Analyze the Marketing Funnel
It helps you get insight into your users behaviour so that you can optimize your marketing efforts at every stage of the funnel.
Right Ads to the Right Audience
Connect with your audience.The Right story,person,time.
Define your target audience Gender
Google Ad Extensions Give Potential Guests More Reasons to Click.
Adding relevant information such as your address, phone number,more website page links, or a third-party review within text ads ALWAYS HELPS.
Retarget your audience - don't let your customers go. 7
A prospective guestsearches for a hotel
The guest findsyour website
The guest leaves yoursite without booking
The guest clicks your ad andarrives at your site ready to book
Brand Recall! The guest sees your adwhile surfing the web later
7 Your Landing Page
Your landing page is the first impression a potential guest gets of your hotel.Have a strong and visible call-to-action such as Book Now and Reserve Now.
CTA(call to action)
An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service.
92%Of people trust
recommendation from individuals whom they
72%Of consumers trust
online reviews as much as personal recommendations
Repeat the Process!
Research &Discovery Strategy
Reach out to us for a Paid Media Consultation atwww.happymarketer.com
Roshan SalianHead-Paid Media, Happymarketer