10 Simple Ways To Increase Your Hotel Bookings

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    19-Feb-2017

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  • Segment your Audience

    Business persons

    Couples

    Tourists

    Families

    Single

    Market Analysis

    Segment your audience based on the purpose of visit, i.e. leisure, business, or family vacation. This will allow you to evaluate the visit duration and plan to get the best ROI out of the paid media budget.

  • Booking behavior and habits within Asia in Q1 of 2015.

  • Seasonality, as it relates to your Hotel

    Plan your hotel ad budget based on peak demand times or slower months.

    BookingRevenue

    Month

  • Wise Budget Allocation

    Evenly distribute your budget across all relevant platforms.

    PPC

    DealsMobile

    Website

    Walk-ins

    CRS

    SEO Email

    SocialMedia

    SEM

  • Analyze the Marketing Funnel

    It helps you get insight into your users behaviour so that you can optimize your marketing efforts at every stage of the funnel.

  • Right Ads to the Right Audience

    Connect with your audience.The Right story,person,time.

    Age

    Define your target audience Gender

    Education

    InterestsOccupation

    Location

  • Google Ad Extensions Give Potential Guests More Reasons to Click.

    Adding relevant information such as your address, phone number,more website page links, or a third-party review within text ads ALWAYS HELPS.

  • Retarget your audience - don't let your customers go. 7

    Hotel

    A prospective guestsearches for a hotel

    Your Website

    The guest findsyour website

    The guest leaves yoursite without booking

    Hotel Booked

    The guest clicks your ad andarrives at your site ready to book

    Brand Recall! The guest sees your adwhile surfing the web later

  • 7 Your Landing Page

    Your landing page is the first impression a potential guest gets of your hotel.Have a strong and visible call-to-action such as Book Now and Reserve Now.

    Book Now

  • Clear Navigation

    Promos

    Discounts

    CTA(call to action)

  • Word-of-Mouth Advertising

    An unpaid form of promotion in which satisfied customers tell other people how much they like a business, product or service.

    92%Of people trust

    recommendation from individuals whom they

    know

    72%Of consumers trust

    online reviews as much as personal recommendations

  • Repeat the Process!

    Research &Discovery Strategy

    Data Collection

    Track &Optimize

    Implementation

    Analyse Data

  • happymarketer

    Reach out to us for a Paid Media Consultation atwww.happymarketer.com

    orhello@happymarketer.com

    Roshan SalianHead-Paid Media, Happymarketer

    @roshan_ms