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Here are ten skills or competencies I believe every aspiring marketer should learn. Yet it is not part of usual marketing courses. 1. Give / receive creative feedback “Don’t keep a dog and bark yourself” 2. Vlookup and other Excel voodoo tricks Marketers shouldn’t be afraid of numbers. 3. History of advertising The marketer should be a voracious reader and an inquisitive historian of his trade. 4. How to manage upward / stand your ground Marketing is no department for the pushover. 5. Fractions and basic % calculation It’s always good to impress people in the room and be noticed as number-inclined. 6. Project management Learn and apply the basics of project management and you will become a strong asset in any marketing job and to any leader. 7. Storytelling Great marketers and leaders tell stories. You should too. 8. Bargaining Don’t be a fool and think bargaining is beneath you or a salesman’s job. Or else, as Bon Scott sang, risk “getting had / getting took”. 9. Sketching / mapping Know how to convey your point of view visually in a strategic manner. 10. Endurance It’s tough out here for Marketers. Know it, build a thick skin, and be a pitbull.
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