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In this webinar, Amy Ellis will explain the dos and don'ts of crafting email marketing campaigns around new products, promotions, content and more. Find out the top mistakes even smart marketers are making and the best ways to drive opens, clicks and conversions among your existing email subscribers. You'll learn: -Awesome ways to generate more opens, clicks and conversions from your existing email list -The mistakes email marketers are making right now and how you can avoid them -Why you should send your subscribers to targeted landing pages (and what they should include) ...plus, much more!
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Amy EllisHead of
Integrations & Partnerships
MailChimp
Thank you for joining us!We’ll be starting in just a few minutes
#unwebinar @unbounce @amy_e_ellis
Ryan EngleyUnbounce Director of
Customer Success
10 Ways to Optimize Your Next Email Marketing Campaign
In the meantime…
Check out Unbounce’s firstCall To Action Conference
http://www.calltoactionconf.com/
Webinar recording and slides will be emailed by the end of the week
try.unbounce.com/for-email-marketers
See how Unbounce can help you quickly build and publish targeted landing pages (without having to code)
Stick around after the webinar
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Ryan EngleyUnbounce Director of Customer Success
@ryan_engley
JOIN OUR CHAT
ON TWITTER
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JOIN OUR CHAT
ON TWITTER
Amy EllisHead of Integrations & PartnershipsMailChimp
@amy_e_ellis
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10 WAYS TO OPTIMIZE YOUR NEXT EMAIL CAMPAIGN
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EMAIL MARKETING AND LANDING PAGES
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EMAIL MARKETING AND LANDING PAGES
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USING EMAIL CAMPAIGNS TO DRIVE SUBSCRIBERS TO YOUR LANDING PAGE
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USING EMAIL CAMPAIGNS TO DRIVE SUBSCRIBERS TO YOUR LANDING PAGE
#unwebinar @unbounce @amy_e_ellis
USING EMAIL CAMPAIGNS TO DRIVE SUBSCRIBERS TO YOUR LANDING PAGE
#unwebinar @unbounce @amy_e_ellis
USING EMAIL CAMPAIGNS TO DRIVE SUBSCRIBERS TO YOUR LANDING PAGE
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THE SECRET TO CONVERTING SUBSCRIBERS
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THE SECRET TO CONVERTING SUBSCRIBERS
1. GETTING THEM TO OPEN
2. GETTING THEM TO CLICK
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GETTING SUBSCRIBERS TO OPEN YOUR EMAIL
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COMMON MISTAKES EVEN SMART MARKETERS MAKE
USING WORDS IN YOUR SUBJECT LINE THAT TRIGGER SPAM FILTERS
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USING WORDS IN YOUR SUBJECT LINE THAT TRIGGER SPAM FILTERS
HOW SPAM FILTERS WORK
• Spam filters assess every email for ‘spammyness.’• Emails that meet a certain ‘spammyness’
threshold get put in the spam folder.
http://mailchimp.com/resources/guides/how-to-avoid-spam-filters/html/
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AVOID THESE COMMON MISTAKES
• Using phrases like ‘click here’ or ‘once in a lifetime opportunity.’• Going crazy with exclamation points!!!!• Using all caps.• Coloring fonts bring red or green.• Coding sloppy html, usually from converting a microsoft word file to html.• Sending an email that is one big image.• Using the word ‘test’ in the subject line.
http://mailchimp.com/resources/guides/how-to-avoid-spam-filters/html/
USING WORDS IN YOUR SUBJECT LINE THAT TRIGGER SPAM FILTERS
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SO WHAT DO YOU PUT IN YOUR SUBJECT LINE?
We analyzed 24 billion subject lines:
• Personalization can help
• Word choice is important so test test test!
• Above all make sure that your subject line…describes the content of your email
USING WORDS IN YOUR SUBJECT LINE THAT TRIGGER SPAM FILTERS
#unwebinar @unbounce @amy_e_ellis
• Personalization can help
• Above all make sure that your subject line…describes the content of your email
• Word choice is important so test test test!
USING WORDS IN YOUR SUBJECT LINE THAT TRIGGER SPAM FILTERS
SO WHAT DO YOU PUT IN YOUR SUBJECT LINE?
#unwebinar @unbounce @amy_e_ellis
NOT MATCHING YOUR SUBSCRIBERS’ EXPECTATIONS
COMMON MISTAKES EVEN SMART MARKETERS MAKE
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NOT MATCHING YOUR SUBSCRIBERS’ EXPECTATIONS
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NOT USING A ‘FROM ADDRESS’ YOUR SUBSCRIBERS WILL RECOGNIZE
COMMON MISTAKES EVEN SMART MARKETERS MAKE
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NOT TESTING WHEN YOU SEND YOUR EMAIL
COMMON MISTAKES EVEN SMART MARKETERS MAKE
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NOT TESTING WHEN YOU SEND YOUR EMAIL
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COMMON MISTAKES EVEN SMART MARKETERS MAKE
NOT SEGMENTING YOUR LIST
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NOT SEGMENTING YOUR LIST
THE REAL REASON TO SEGMENT IS TO REDUCE IRRELEVANCE
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GETTING SUBSCRIBERS TO CLICK
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NOT KNOWING HOW SUBSCRIBERS VIEW YOUR EMAIL
COMMON MISTAKES EVEN SMART MARKETERS MAKE
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NOT OPTIMIZING YOUR EMAIL AND LANDING PAGE FOR MOBILE
• Put your call to action at the top of your email.
• Be sure your links are thumb-friendly.
• Test the mobile-friendliness of your email template and your landing page.
COMMON MISTAKES EVEN SMART MARKETERS MAKE
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NOT OPTIMIZING YOUR EMAIL AND LANDING PAGE FOR MOBILE
#unwebinar @unbounce @amy_e_ellis
NOT OPTIMIZING YOUR EMAIL AND LANDING PAGE FOR MOBILE
#unwebinar @unbounce @amy_e_ellis
NOT OPTIMIZING YOUR EMAIL AND LANDING PAGE FOR MOBILE
COMMON MISTAKES EVEN SMART MARKETERS MAKE
#unwebinar @unbounce @amy_e_ellis
NOT TAKING ADVANTAGE OF SUBSCRIBER RECENCY
COMMON MISTAKES EVEN SMART MARKETERS MAKE
#unwebinar @unbounce @amy_e_ellis
NOT TAKING ADVANTAGE OF SUBSCRIBER RECENCY
COMMON MISTAKES EVEN SMART MARKETERS MAKE
#unwebinar @unbounce @amy_e_ellis
1. Using words in your subject line that trigger spam filers.
2. Not testing your subject lines.
3. Not matching your subscriber’s expectations in your subject line.
4. Not using a ‘from address’ your subscribers will recognize.
5. Not testing when you send your email.
6. Not segmenting your list.
7. Not knowing how subscribers view your email.
8. Not putting your call to action at the top of your email and not
using thumb friendly links.
9. Not testing the mobile-friendliness of your email template and
your landing page.
10. Not taking advantage of subscriber recency.
COMMON MISTAKES EVEN SMART MARKETERS MAKE
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RESOURCES FOR MORE DATA AND INFORMATION
http://mailchimp.com/resources/research
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RESOURCES FOR MORE DATA AND INFORMATION
http://inspiration.mailchimp.com
try.unbounce.com/for-email-marketers
Why use Unbounce to build your landing pages?
Increase your conversion rates with targeted pages & A/B testing
You’ll get better results from your campaigns
Quit waiting weeks for your developers
Building pages with Unbounce is fast
Build, publish and optimize without having to wait for developers or designers
You maintain control of your campaigns
![[Ebook] 5 Ways To Optimize Your Digital Campaigns](https://img.pdfslide.net/doc/110x75/55c82a40bb61eb884d8b4715/ebook-5-ways-to-optimize-your-digital-campaigns.jpg)
