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11 mobile growth hacks, and a framework. Presentation at LTV>CPI conference, organised by Wooga, Berlin 27/02/2014
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11 mobile growth hacks
LTV>CPI27 February 2014
Invest $0.1M - $15M into tech companies
with $B potential
Invest across Europe, help businesses go
international
Have invested in >120 companies over
last 13 years2
Some of our team
3
What I won’t talk about today…
4
Defining mobile growth hacking
5
How to efficiently acquire active mobile users, without mobile advertising
11 mobile growth hacks
6
Word of mouth App store optimization
Use existing users
Mobile web – mobile app
Multi-level marketing
Install -> Active
Internal triggers
Push messaging
Fit into social occasions
Have personality
App SEO
App discovery services
Use scarcity
Get talked about
Review optimization
11 mobile growth hacks
7
Word of mouth
Fit into social occasions
Have personality
Use scarcity
Get talked about
Fit into social occasions
8
Have personality
9
Use scarcity
10
Get talked about
11
Get talked about
12
11 mobile growth hacks
13
App store optimization
App SEO
App discovery services
Review optimization
App store SEO
14
App discovery services
15
Review optimization
16
11 mobile growth hacks
17
Use existing users
Mobile web – mobile app
Multi-level marketing
Mobile web -> mobile app
18
Multi-level marketing
19
11 mobile growth hacks
20
Install -> Active
Internal triggers
Push messaging
Internal triggers
21
Internal triggers
22
Push messaging: 3 good, 1 bad
23
11 mobile growth hacks
24
Word of mouth App store optimization
Use existing users
Mobile web – mobile app
Multi-level marketing
Install -> Active
Internal triggers
Push messaging
Fit into social occasions
Have personality
App SEO
App discovery services
Use scarcity
Get talked about
Review optimization
