12 Essential Benchmarks for B2B Marketers
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Earnest's top 12 essential benchmarks for B2B marketing professionals. Statistics about budget, channels, social media, ROI and a bunch of other key facts for marketers.
Essential BenchmarksFor B2B marketers
12 of the best B2B benchmarks from Earnests latest e-book, Essential Benchmarks for B2B Marketers
Essential Benchmarks Top 12 Highlights
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79% of C-suite executives agree that not measuring ROI makes it hard to justify investment in marketing budgets.
9.31% the average size of a marketing budget in 2014 vs. 6.8% in 2013.(Source: CMO Survey)
27% of B2B marketing budgets are now spent on digital strategies.
34% of all the leads generated in 2013 came from inbound sources. (Source: MarketingProfs.com)
0593% of B2B marketers are now using content marketing, and finding that it delivers 3 times more leads than traditional marketing. (Source: Marketingprofs.com)
Best in class marketers generate about 17.5% of their leads via social media.
3.4% the response rate for letter sized DM vs. 0.12% for email.(Source: marketingcharts.com)
Personalising your direct mail can go a long way, improving response rates by 3-10 times.(Source: briefyourmarket.com
45.9% of emails were opened on a smartphone in 2013.
65% of B2B marketers have acquired a customer through LinkedIn more than Facebook (43%) and Twitter (40%).(Source: marketingcharts.com)
Organic search still accounts for up to 40% of referrals for B2B websites.
95% of B2B professionals say that face to face meetings are essential for the development and retention of long term relationships.
That was just some of the highlights from the Essential Benchmarks for B2B Marketers e-book
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