12 stats to get your emails opened

Email marketing has an ROI of 4,300% that’s $44.25 for every $1 spent!

Which makes it fast and effective; unlike Huell and Patrick.

Choose to target your audience with advanced segmentation, try out new offers with split-testing or tap into core purchasing motivators with dynamic content.

62% spend 2 or more hours on design and content on an email campaign. 18% spend more than 8 hours a day on each campaign.

Rob is upset because his mouse scurried away.

First things first, get your emails opened with a great subject line.

Here’s 12 stats to write email subject lines that get opened

Always judge a book by its cover, especially books with bad covers.

The word "you" decreases opens by 5% than those without.

Source: Get Sidekick

Look, it’s a bird, no.. a plane. No, it’s someone who needs help with their digital marketing.

Using "fw:" decreases opens by 17% than those without.

Source: Get Sidekick

Dean was not a Moving Target.

Including "Free" increases opens by 10% than those without

Source: Get Sidekick

10% of men in scarves don’t get hugs.

18.7% decrease in opens when the word "newsletter" is used

Source: Adestra

That is actually the preferred location for the Daily Express.

61.8% increase in opens when using the word "alert"

Source: Adestra

39.2% of people won’t notice the glass is already broken

Using "daily" or "weekly" in subject lines boost open rates …whereas "monthly" hurts them.

Source: Adestra

Don’t dog your customers with bland emails. Sorry, I’ll just let myself out.

22% increase in opens when personalized

Source: Adestra

“All of my emails are to people, not people” –Kanye West

3 or four words subject lines are opened 40% less than average

Source: Contact Monkey

This lego man’s hair is above average.

6 to 10 word subject lines generate the highest open rate

Source: Retention Science

Open signs increase front door open rate by 100%

22% increase in open rate when a sense of urgency and exclusivity is created

Source: Email Institute

Little Johnny Wheatley riding Not-Your-Mothers-Email-Marketing took first place at the Acme Derby this year.

Capitalizing The First Letter Of Each Word Will Give A Small But Significant Lift

Source: Madison Logic

capitalinG thE lasT letteR wilL noT…

16% to 26% increase in opens with the recent trend of using song lyrics and movie titles.

Source: ADMmarketing

Boombox Subjects – it’s what’s for dinner.

All phones on location are in-fact soup cans, you will need to speak up.