16 things that Panhandlers can teach us about Content Marketing

  • Published on

  • View

  • Download

Embed Size (px)


<ul><li><p>16 things Panhandlers can teach us about promoting our </p><p>content</p><p>Brad Farris, Executive Editor EnMast.com</p><p>@blfarris blfarris@EnMast.com</p></li><li><p>With so many in need, how do you decide who to give to?</p></li><li><p>With so many links, how do you decide who to click on?</p></li><li><p>"Successful panhandling is a lot like successful advertising. It's reaching a jaded audience in a saturated market by finding a message that jumps out and grabs you."</p><p>~ Cathy Davies</p></li><li><p>Treat it like a job.</p></li><li><p>Go where the tra!c is.</p></li><li><p>Be useful.</p></li><li><p>Make a personal </p><p>connection.</p></li><li><p>Everyone loves a good story.</p></li><li><p>Be specific. Always have a clear call to action.</p></li><li><p>Be honest.</p></li><li><p>Humor works.</p></li><li><p>Humor works.</p></li><li><p>Be one of a kind.</p></li><li><p>Dont be afraid of a little controversy.</p></li><li><p>Be adaptable. Do more of whatever works.</p></li><li><p>Adapt whats working for others!</p></li><li><p>Good images help.</p></li><li><p>People in beaters give more than people in BMWs</p></li><li><p>When all else fails, make it </p><p>a contest.</p></li><li><p>Be an artist!</p></li><li><p>Brad FarrisEnMast.com@BLFarris773-282-7677</p></li></ul>