2014 Content Marketing and SEO Trends - gShift Client Success Webinar

Client Success Webinar Series presents:

2014:A Look Ahead at the Trends in Content Marketing WEB PRESENCE

ANALYTICS for BRANDS AND AGENCIES

WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES

Speaker

Brandon Gilmore• One of the newest

members to the Client Success Team

• 5 years experience in eCommerce

• Analytics Enthusiast• TV and Movie Addict


Agenda1. Review 20132. 2014 – What’s coming? What’s

already here?• SEO• Social• Content• Mobile

3. Questions and Answers

Outcome: To give your business an edge in 2014.

We make it simple for brands to be massively discovered in a social and mobile world.Processing billions of data points for over 10,000+ brands across 22 countries.


Remembering 2013

Mobile

Search

Social

Web Presen

ce Analyti

cs

In 2013 we saw many changes in our world, some notable ones include:• Penguin 2.0• Knowledge Graph• In Depth Articles• Not Provided• Hummingbird –

Semantic Search• YouTube and Google +

get marriedWEB PRESENCE ANALYTICS for BRANDS AND AGENCIES

SEO

Mobile

Social

In 2014 we predict the following will happen or continue to make an impact:• Knowledge Graph and Rich

Snippets use in search will increase

• Google Authorship and Author Rank will take off

• Focus on Page level metrics when reporting

• Monitor long tail keywords• Backlinks – Quality >

Quantity


SEARCH ENGINEALGORITHMS HAVE SHIFTED THE MARKETING GAME

@KristaLaRiviere @gShiftLabs

Knowledge Graph

Mobile

Social

Example ofHow Google is experimenting with Knowledge Graph in Local.


www.gshiftlabs.com | @KristaLariviere

Textual Search

www.gshiftlabs.com | @KristaLariviere

Conversational Search

Social

Mobile

Social

In 2014 we predict the following will happen or continue to make an impact:• Google + will continue to

Grow• Curating Content and

Collaboration will grow• Viral Content and

Creativity are vital to survive

• Consistency will continue to be important to ensure message is seen


Social Keyword Research to Inform the Content Marketing Workflow Process


Malcolm MacGregor

we want to express the data points we provide in the context of the content marketers overal needs, our data feeds into their over all processess - connection point for CC and Hootsuite



Malcolm MacGregor




Malcolm MacGregor




Malcolm MacGregor


Content

Mobile

Social

In 2014 we predict the following will happen or continue to make an impact:• Answer Questions with

your Content• Visual aspects your content

will continue to grow with tablet and mobile adoption rates increasing

• Video will continue to take off (YouTube, Vimeo, Instagram, Vine, New one?)


CONTENT-LEVEL PERFORMANCE METRICS


ONE MORE TEENY MOBILE TIP FOR DISCOVERABILITY…

“I wouldn’t be surprised if we soon take mobile page speed into account for SEO.”

- Matt Cutts.


Infographic

Social


Mobile

Mobile

Social

In 2014 we predict the following will happen or continue to make an impact:• Site Speed• Responsive Design• Content for Mobile


What is the average percentage of organic visits to 6,000 web presences from mobile devices over the past 10 months?

Jan Feb Mar Apr May June July Aug Sept Oct0%

5%

10%

15%

20%

25%

30%

23%

19%16%

18%19%

20% 21%

25%27% 26%

Organic Search Traffic from Mobile DevicesJanuary 2013 to October 2013

- 6,000 web presences- Source: gShift


KEYWORD POSITIONS BY GEOGRAPHY & DEVICE

EXPAND YOUR KEYWORD RESEARCH for Mobile

1. Shorter Tail Searches + GEO when typing2. The Lazy Factor3. Conversational Searches (Desktop & Mobile)4. Geography

• Flower shop• Flower store• Flower shop Toronto• Flower store Toronto• Flower shop in Toronto• Flower store in Toronto• I am looking for a flower shop• I am looking for a flower store• I am looking for a flower shop in Toronto• I am looking for a flower store in Toronto



Special PromotionPackage What’s Included

Mobile Discoverability Audit

(4 Hours)

• Audit of Mobile Presence

• Recommendation on Local and Social

• Keyword Research• SWOT Analysis

Mobile Discoverability + Competitive

Analysis(6 Hours)

All the Above + Look at 3 of your competitors

performance on MobilePromotion expires February 5, 2014

Contact [email protected] or your CSM for more details


mailto:[email protected]

Questions and AnswersMobile

Social

We open it up to answer some Questions now.

We will do our best to answer any questions you have at this time if we are unable to get back to you in the time provided, your client success manager will get back to you afterwards.

Email: [email protected] PRESENCE ANALYTICS for BRANDS AND AGENCIES

Next Month’s WebinarMobile

Social

Topic: Hummingbird

Presenter: Crystal Wiltshire, CSM

Date: February 19, 2014 at 1:00 pm EST
