22 Key Takeaways from The Email Design Conference

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    16-Apr-2017

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  • #TEDC15

    Key Takeaways from

    @JimMacLeod

    THE

    2015

    EMAIL DESIGNCONFERENCE

    22

  • #TEDC15

    Emails arent websites, but email

    design is web design.

    FABIO CARNEIROMailChimp | @carneiro

  • #TEDC15

    Every year is the year of mobile in

    email design. MIKE RAGAN

    ActionRocket | @mike_ragan

  • #TEDC15

    Be VIOLENT and ORIGINAL in your

    emails. DAN DENNEY

    Code School | @dandenney

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    Scrolling behavior on mobile is

    natural.JUSTINE JORDAN

    Litmus | @meladorri

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    If you get it right on mobile, it will look great everywhere

    else.

    CINDY WHITEPlow and Hearth

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    Label your classes clearly. Keep your

    code clean.FAITH ALBERS

    Whereoware | @FaithAlbers

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    Dont code like its 1999.

    BRIAN GRAVESDEG | @briangraves

    Photo by @krieger33

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    Step behind the click. Who is the human behind

    the click.VICKY GE

    Amazon | @vickymakesstu

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    Email is a part of your software, treat

    it as such. ALEX MOHR

    sendwithus | @alexophile

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    A growth mindset means empathy

    for clients.KRISTINA HUFFMAN

    Salesforce | @krudz

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    No such thing as pixel-perfect design

    in email. FABIO CARNEIROMailChimp | @carneiro

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    Clicks are important to track,

    but an email that isnt opened

    doesnt matter. MATT LAUDATO

    Constant Contact | @MattOnData

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    BSI: Big Sexy Images

    are great.MIKE NELSON

    Really Good Emails | @mevlow

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    Transaction emails reduce anxiety!

    TOM BUCHOKCARL SEDNAOUI

    MailCharts@tbuchok @CarlSednaoui

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    We need to treat emails as what they are:

    individual issues of a single publication.RYAN MERRILLFood52 | @procload

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    Have an elevator pitch for yourself.

    ANALISA CAPOTEGulfstream | @analisacapote

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    SHAIMOOM NEWAZ

    ExakTime | @shaimoomn

    Create curiosity through emotion.

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    The power of segmentation:

    It improves your email performance: 13% higher opens, 52% more clicks, -28% unsubscribe rates,

    JENN RHEEUdemy | @juniorhee

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    Interactive emails need to remain

    goal-driven.BRIAN GRAVES

    DEG | @briangraves

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    The lines between email and web are

    blurring; invest time in both.

    TED GOASCaneld Scientic | @tedgoas

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    Be willing to scrap it all and start again if it doesnt work out.

    MARK ROBBINSRebelMail | @M_J_Robbins

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    Outlook and Gmail arent changing anytime soon. We have to adapt

    to them.FABIO CARNEIROMailChimp | @carneiro

  • #TEDC15

    Key Takeaways from

    @JimMacLeod

    THE

    2015

    EMAIL DESIGNCONFERENCE

    Thank you to Litmus for putting on this great event.