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#TEDC15 Key Takeaways from @JimMacLeod THE 2015 EMAIL DESIGN CONFERENCE 22

22 Key Takeaways from The Email Design Conference

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#TEDC15

Key Takeaways from

@JimMacLeod

THE

2015

EMAIL DESIGNCONFERENCE

22

#TEDC15

“Emails aren’t websites, but email

design is web design.

FABIO CARNEIROMailChimp | @�carneiro

#TEDC15

“Every year is the “year of mobile” in

email design. MIKE RAGAN

ActionRocket | @mike_ragan

#TEDC15

Be VIOLENT and ORIGINAL in your

emails. DAN DENNEY

Code School | @dandenney

#TEDC15

“Scrolling behavior on mobile is

natural.JUSTINE JORDAN

Litmus | @meladorri

#TEDC15

“If you get it right on mobile, it will look great everywhere

else.

CINDY WHITEPlow and Hearth

#TEDC15

“Label your classes clearly. Keep your

code clean.FAITH ALBERS

Whereoware | @FaithAlbers

#TEDC15

“Don’t code like it’s 1999.

BRIAN GRAVESDEG | @briangraves

Photo by @krieger33

#TEDC15

“Step behind the click. Who is the human behind

the click.VICKY GE

Amazon | @vickymakesstu�

#TEDC15

“Email is a part of your software, treat

it as such. ALEX MOHR

sendwithus | @alexophile

#TEDC15

“A growth mindset means empathy

for clients.KRISTINA HUFFMAN

Salesforce | @krudz

#TEDC15

“No such thing as pixel-perfect design

in email. FABIO CARNEIROMailChimp | @�carneiro

#TEDC15

Clicks are important to track,

but an email that isn’t opened

doesn’t matter. MATT LAUDATO

Constant Contact | @MattOnData

#TEDC15

“BSI: Big Sexy Images

are great.MIKE NELSON

Really Good Emails | @mevlow

#TEDC15

Transaction emails reduce anxiety!

TOM BUCHOKCARL SEDNAOUI

MailCharts@tbuchok @CarlSednaoui

#TEDC15

“We need to treat emails as what they are:

individual issues of a single publication.RYAN MERRILLFood52 | @procload

#TEDC15

“Have an elevator pitch for yourself.

ANALISA CAPOTEGulfstream | @analisacapote

#TEDC15

“SHAIMOOM NEWAZ

ExakTime | @shaimoomn

Create curiosity through emotion.

#TEDC15

The power of segmentation:

It improves your email performance: 13% higher opens, 52% more clicks, -28% unsubscribe rates,

JENN RHEEUdemy | @juniorhee

#TEDC15

“Interactive emails need to remain

goal-driven.BRIAN GRAVES

DEG | @briangraves

#TEDC15

“The lines between email and web are

blurring; invest time in both.

TED GOASCaneld Scientic | @tedgoas

#TEDC15

“Be willing to scrap it all and start again if it doesn’t work out.

MARK ROBBINSRebelMail | @M_J_Robbins

#TEDC15

“Outlook and Gmail aren’t changing anytime soon. We have to adapt

to them.FABIO CARNEIROMailChimp | @�carneiro

#TEDC15

Key Takeaways from

@JimMacLeod

THE

2015

EMAIL DESIGNCONFERENCE

Thank you to Litmus for putting on this great event.