Key Takeaways from
Emails arent websites, but email
design is web design.
FABIO CARNEIROMailChimp | @carneiro
Every year is the year of mobile in
email design. MIKE RAGAN
ActionRocket | @mike_ragan
Be VIOLENT and ORIGINAL in your
emails. DAN DENNEY
Code School | @dandenney
Scrolling behavior on mobile is
Litmus | @meladorri
If you get it right on mobile, it will look great everywhere
CINDY WHITEPlow and Hearth
Label your classes clearly. Keep your
code clean.FAITH ALBERS
Whereoware | @FaithAlbers
Dont code like its 1999.
BRIAN GRAVESDEG | @briangraves
Photo by @krieger33
Step behind the click. Who is the human behind
the click.VICKY GE
Amazon | @vickymakesstu
Email is a part of your software, treat
it as such. ALEX MOHR
sendwithus | @alexophile
A growth mindset means empathy
for clients.KRISTINA HUFFMAN
Salesforce | @krudz
No such thing as pixel-perfect design
in email. FABIO CARNEIROMailChimp | @carneiro
Clicks are important to track,
but an email that isnt opened
doesnt matter. MATT LAUDATO
Constant Contact | @MattOnData
BSI: Big Sexy Images
are great.MIKE NELSON
Really Good Emails | @mevlow
Transaction emails reduce anxiety!
TOM BUCHOKCARL SEDNAOUI
We need to treat emails as what they are:
individual issues of a single publication.RYAN MERRILLFood52 | @procload
Have an elevator pitch for yourself.
ANALISA CAPOTEGulfstream | @analisacapote
ExakTime | @shaimoomn
Create curiosity through emotion.
The power of segmentation:
It improves your email performance: 13% higher opens, 52% more clicks, -28% unsubscribe rates,
JENN RHEEUdemy | @juniorhee
Interactive emails need to remain
DEG | @briangraves
The lines between email and web are
blurring; invest time in both.
TED GOASCaneld Scientic | @tedgoas
Be willing to scrap it all and start again if it doesnt work out.
MARK ROBBINSRebelMail | @M_J_Robbins
Outlook and Gmail arent changing anytime soon. We have to adapt
to them.FABIO CARNEIROMailChimp | @carneiro
Key Takeaways from
Thank you to Litmus for putting on this great event.