Upload
jim-macleod
View
6.546
Download
2
Embed Size (px)
Citation preview
#TEDC15
“Emails aren’t websites, but email
design is web design.
FABIO CARNEIROMailChimp | @�carneiro
#TEDC15
“If you get it right on mobile, it will look great everywhere
else.
CINDY WHITEPlow and Hearth
#TEDC15
Clicks are important to track,
but an email that isn’t opened
doesn’t matter. MATT LAUDATO
Constant Contact | @MattOnData
“
#TEDC15
Transaction emails reduce anxiety!
TOM BUCHOKCARL SEDNAOUI
MailCharts@tbuchok @CarlSednaoui
“
#TEDC15
“We need to treat emails as what they are:
individual issues of a single publication.RYAN MERRILLFood52 | @procload
#TEDC15
The power of segmentation:
It improves your email performance: 13% higher opens, 52% more clicks, -28% unsubscribe rates,
JENN RHEEUdemy | @juniorhee
“
#TEDC15
“The lines between email and web are
blurring; invest time in both.
TED GOASCaneld Scientic | @tedgoas
#TEDC15
“Be willing to scrap it all and start again if it doesn’t work out.
MARK ROBBINSRebelMail | @M_J_Robbins
#TEDC15
“Outlook and Gmail aren’t changing anytime soon. We have to adapt
to them.FABIO CARNEIROMailChimp | @�carneiro