Embed Size (px)
DESCRIPTION
See the full blog post here: http://www.brainrider.com/better-marketing-blog/3-simple-ways-repurpose-content/ What is repurposing content? Simply put, repurposing your content is just recycling – reusing and squeezing the tea bag. Why repurpose content? • Creating new content is hard work and time-consuming. • Repurposing helps your content work better and more efficiently. Repurposing also helps… -Improve SEO. -Reach customers when/how they want to be reached. -Increase the retention and impact of your message. -Quickly test which content types your audience prefers, without much investment. How to repurpose content? • Repurposing content is taking something previously created and transforming it, or a section of it, into fresh content–squeezing the tea bag. Simple ways to repurpose content: Idea #1: Turn content into blog post & social media updates for lead generation. • Write a blog post on every webinar and whitepaper you create. • Write a blog post summarizing the entire webinar. • Better yet, choose 1-key point from the webinar or whitepaper and highlight it in the blog. • Or, try creating a 3-part blog series highlighting different ideas from a longer piece of content. • This helps you capture different types of leads, since they can consume content where they prefer, and also improves your SEO. • Ensure that all high-quality webinars and whitepapers are gated, so blogs push to a landing page and capture leads, rather than pushing to the asset itself. Simple ways to repurpose content: Idea #2: Create a nurturing newsletter • Package up your content and send it to customers and prospects in newsletter form. • Add top social media updates to the newsletters. • Also curate popular industry news and updates from other sources. • This is also a good place to add a timely or relevant sales offer. Simple ways to repurpose content: Idea #3: Make it visual. Create an eBook, Slideshare, video or infographic. • Package up some of your top blog posts and put the main points in an eBook format or a PowerPoint or SlideShare. • This also works great for customer testimonials or case studies. • Infographics are great way to tell a visual story about data or research. Content repurposing mantra: Create, share, repurpose, measure. Every time you create a new piece of content, consider doing the following: -Write a blog post about it -Write a blog series about it -Share it on social media -Share it in a newsletter -Turn it into a webinar or podcast -Create an inforgraphic -Turn it into a PPT, SlideShare or video -Turn it into a Top 5 list or Q&A
Citation preview
3 Simple Ways to Repurpose Content
@Brainrider
What is repurposing content?
2
-Why a Content Management System -Why WordPress as
CMS
Repurposing content is taking something previously created and transforming it, or a section of it, into fresh content–squeezing the tea bag.
Image source: http://bit.ly/1dEX8gg
Why repurpose content?
3
-Why a Content Management System -Why WordPress as
CMS
• Creating new content is hard work and time-consuming.
• Repurposing helps your content work better and more efficiently.
Image source: http://bit.ly/1lnGBFt
Repurposing also helps…
4
þ Improve SEO. þ Reach customers
when/how they want to be reached.
þ Increase the retention and impact of your message.
þ Quickly test which content types your audience prefers, without much investment.
How to repurpose content?
5
• Repurposing content is about taking existing content and reusing a piece of it or changing its format.
Image source: http://bit.ly/1kcTORd
Simple ways to repurpose content: �Idea #1: Turn content into blog post & then share it on social media
6
• Write a blog post on every webinar and whitepaper you create.
• Ensure that all high-quality webinars and whitepapers are gated, so blogs push to a landing page and capture leads, rather than pushing to the asset itself.
Image source: http://bit.ly/1koZLH
J
So, how do you reuse a whitepaper?
7
• Briefly summarizing the entire webinar.
• Better yet, choose 1-key point and highlight it in the blog post.
• Try creating a 3-part blog series
highlighting different ideas from a longer piece of content.
• This will help improve your site SEO and capture more leads.
Image source: http://bit.ly/1eALnHh
Simple ways to repurpose content: �Idea #2: Create a nurturing newsletter
8
• Package up your content and send it to customers and prospects in newsletter form.
• Add top social media updates to the newsletters.
• Curate popular industry news
and updates from other sources
• This is also a good place to add a timely or relevant sales offer.
Image source: http://expertelevation.com/newsletter
Simple ways to repurpose content:�Idea #3: Make it visual. Create an eBook, Slideshare, video or infographic.
9
• Package up some of your top blog posts and put the main points in an eBook, video, PowerPoint or SlideShare
• This also works well for customer testimonials or case studies.
• Infographics are great way to tell a visual story about data or research.
Image source: http://bit.ly/N
zJvIJ
Content repurposing mantra: Create, share, repurpose, measure.
10
Every time you create a new piece of content, consider doing the following: q Write a blog post about it q Write a blog series about it q Share it on social media q Share it in a newsletter q Turn it into a webinar, podcast or video q Create a inforgraphic q Turn it into a PPT or SlideShare q Turn it into a Top 5 list or Q&A
Image source: http://bit.ly/1jDJ3Vk
Also read our recent blog post on
Revitalizing your B2B newsletter
Visit Brainrider.com to get more content marketing tips.�
����
11
Or, follow us on Twitter: @Brainrider
