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Restaurant searches have become all the rage for those seeking the best place to eat out. Just this year, search engines have seen a 78% increase in the amount of queries for restaurants nearby. There are a few steps to complete this easy process and overtake the competition with successful online restaurant marketing strategies.
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SEO (Search Engine Optimization) is the process of Improving the visibility of a website or a web page in search engines "Natural", or un-paid ("Organic" or " Algorithmic) search results.
3 steps to better restaurant search
results
2014
Why restaurant needs SEO?
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incensement in amount of queries for restaurants nearby in search engines
of clicks get website that is #1 on Google results
local costumers use search engines to find local business
78%
80%
82%
56%searchers research online before visiting restaurant
• Make a research how your customers search for your offerings online
• Customers may search for a particular dish, takeout or delivery services, coupons and discount, etc.
• Sign up for Google Adwords Keyword Planner to find out the best keywords for your restaurant
Step 1: Keywords
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SEOTactics
E.g. best pizza in Auckland, family restaurant in Auckland
Keywords website optimization
Use new-found keywords in your content and include them in headings and titles, Search engines give them special attention
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Use simple phrases reflecting what your potential customers are typing into the search engine
Google’s algorithm places a heavy weighting on the number of websites that are referencing (or linking back to) your website. These are backlinks or inbound links. Google’s logic is pretty simple: if other sites are referencing your site, then it must be a relevant and trusted site with relevant content.
Step 2: Back Linking
60% 58% 62%76% The Most effective way to draw
new customers in to your website Review websiteRestaurant online databaseLocal Food blogSocial Media
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Some of the best sources for back-linking
Yelp, TripAdvisor
Yellow Pages,Google maps
Facebook,Foursquare
Request un articleabout your restaurant
ReviewWebsite
SocialMedia
Local FoodBlog
OnlineDatabase
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Step 3: Make your restaurant website more sharable
Social MediaAdd Social Media buttons
to your website front page
Add blog on your website to keep your customers interested in the latest
news and events
Add Twitter feed to your side-bar
The more pages that showcase your restaurant, the more likely you will reach the top
Blog
Link building
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Find our more about Restaurant marketing
www.gastromedia.co.nz
Find out more about GastroMedia packages: [email protected]
