3 Ways For CMOs To Integrate SEO With Other Digital Marketing Teams
1. Start with the basics
While each marketing team will work independently on certain things, one way to integrate SEO alongside other marketing efforts is to have an agreed upon set of keywords that all marketing teams will use. - Jarrod Hunt, CMO, Digital Current
Online tools to establish keywords are a great resource. If youre having trouble creating effective keywords, consider using
or Google Trends.
2. Relay a Consistent Message Across all Marketing Channels
Relaying a consistent message across all marketing channels has two important parts.
The first is amongst different marketing teams the consistent message should be that everyone wants the business to grow, and that by working together, chances of success are much greater.
The second refers to the message thats put out by different marketing departments to a target audience whether its content, PR, creative, or social media, all marketing teams should be sharing the same, agreed upon, brand message.
Think Beyond the Obvious
true integration takes much more than that.
While thinking about keywords and brand message are both important tools used to integrate SEO with other marketing teams
It is vital to remember that the project management side of SEO integration is incredibly important, and can help to keep tasks and goals organized for all different marketing teams.
@steveolenski is a severely over-caffeinated writer/creative/journalist/content guy who contributes to many publications including @Forbes, @HuffPost, & @BusinessInsider. Hes also a senior writer for @OracleMktgCloud.