3 WAYS SOCIAL VIDEO MARKETING CAN YOUR BRAND? PROPEL Social video marketing plays on one of the most important aspects of basic human nature: THE ART OF STORYTELLING ≠ SOCIAL VIDEOS VIRAL VIDEOS Are all about connections and conversations Are all about numbers Here are three ways social video marketing can be good for your business. 1 EMOTIONAL CONNECTIONS DRIVE BRAND LOYALTY BUILD LOYALTY Emotional connections and influence purchasing decisions 2 Some areas of the brain light up in scans when people make purchasing decisions EMOTIONAL CONNECTIONS DRIVE BRAND LOYALTY Keep emotional response to a maximum level BRAND By branding to a minimum OVERUSED Viewers take it as spam 3 EMOTIONAL CONNECTIONS PROPEL CONVERSATION Conversation are the main goal of social video People relate to social driven message related to public good or social issues CONCLUSION You don’t have to have a major brand to beneﬁt from the power of social video. Take the time to research how you can authentically tie your brand into a powerful story and develop a series of videos that can help propel your business. Source: http://www.entrepreneur.com/article/249848

3 Ways Social Video Marketing Can Propel Your Brand

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3 WAYSSOCIAL VIDEO MARKETING

CAN YOUR BRAND?PROPEL

Social video marketing plays on one of the mostimportant aspects of basic human nature:

THE ART OF STORYTELLING

≠SOCIAL VIDEOS VIRAL VIDEOS

Are all about connectionsand conversations

Are all about numbers

Here are three ways social video marketingcan be good for your business.

1EMOTIONAL CONNECTIONS DRIVE BRAND LOYALTY

BUILD LOYALTY

Emotionalconnections

and influencepurchasing decisions

Some areas of the brain lightup in scans when people make purchasing

decisions

EMOTIONAL CONNECTIONS DRIVE BRAND LOYALTY

Keep emotionalresponse to a

maximum level

BRAND

By branding to aminimum

OVERUSED

Viewers take it asspam

3EMOTIONAL CONNECTIONS PROPEL CONVERSATION

Conversation arethe main goal of

social video

People relate to socialdriven message

related to publicgood or social issues

CONCLUSION

You don’t have to have a major brand to benefit from the power of social video.Take the time to research how you can authentically tie your brand into a powerfulstory and develop a series of videos that can help propel your business.

Source: http://www.entrepreneur.com/article/249848