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Learn the key lessons you can apply to any writing - SEO copywriting, Google Adwords, web content, White Papers, video scripts, brochures - the lot. Get more hints about writing with more power and precision at http://www.technoledge.com.au/b2b-blog.
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3 ways
to ENERGISE
your writing - from Twitter
Psst…they work for all types of writing
slogans & taglines
web content
blog posts
white papers
video scripts
brochures
Maximum readability
Maximum re-tweetability
Use of ‘you’
140 characters is all you need
e.g: compare these
Advanced Persistent Threats are the latest form of cyber attack.
They usually include social engineering, phishing emails and Trojans
Advanced Persistent Threats: if you hold valuable data, you’re a target.
Designed for cyber attacks on nation states, APTs are now mainstream.
vs
CLEAR
CONCISE
COMPELLING
2. Observe the 3 Cs
e.g. taglines that work
iiNET connect better
Procept powering innovation
NYT all the news that’s fit to print
3. Use great headlines
The 80-20 rule of reading 80% might read the headline, and 20% the content
Strong headlines :
Connect with emotions Convey urgency Suggest you must read
Strong words are like strong colours
they stand out…
3 short lessons:
1. Make your messages short and punchy
2. Headlines have to sell the content
3. 3 Cs: clear concise compelling
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