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3 ways to ENERGISE your writing - from Twitter

3 Ways to Energise Your Writing From Twitter

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Learn the key lessons you can apply to any writing - SEO copywriting, Google Adwords, web content, White Papers, video scripts, brochures - the lot. Get more hints about writing with more power and precision at http://www.technoledge.com.au/b2b-blog.

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Page 1: 3 Ways to Energise Your Writing From Twitter

3 ways

to ENERGISE

your writing - from Twitter

Page 2: 3 Ways to Energise Your Writing From Twitter

Psst…they work for all types of writing

slogans & taglines

web content

blog posts

white papers

video scripts

brochures

Page 3: 3 Ways to Energise Your Writing From Twitter

Maximum readability

Maximum re-tweetability

Use of ‘you’

Page 4: 3 Ways to Energise Your Writing From Twitter

140 characters is all you need

Page 5: 3 Ways to Energise Your Writing From Twitter
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e.g: compare these

Advanced Persistent Threats are the latest form of cyber attack.

They usually include social engineering, phishing emails and Trojans

Advanced Persistent Threats: if you hold valuable data, you’re a target.

Designed for cyber attacks on nation states, APTs are now mainstream.

vs

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CLEAR

CONCISE

COMPELLING

2. Observe the 3 Cs

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e.g. taglines that work

iiNET connect better

Procept powering innovation

NYT all the news that’s fit to print

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3. Use great headlines

The 80-20 rule of reading 80% might read the headline, and 20% the content

Strong headlines :

Connect with emotions Convey urgency Suggest you must read

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Strong words are like strong colours

they stand out…

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3 short lessons:

1. Make your messages short and punchy

2. Headlines have to sell the content

3. 3 Cs: clear concise compelling