33 REASONS YOU

SHOULD – AND MUST –

ADVERTISE

BUT FIRST, A QUOTE.

“A man who stops advertising to save money is the man who stops his clock to save time.”

-Henry Ford, defending his budget during the depression

#1: GET TOP EQUITY

YOU DON’T JUST WANT PEOPLE TO THINK OF YOU. YOU WANT THEM TO THINK OF YOU – FIRST.

#2: IMPROVE EMPLOYEE MORALE

PUMP UP YOUR TEAM WITH AN AD CAMPAIGN THAT TALKS ABOUT HOW YOUR PEOPLE MAKE THE DIFFERENCE!

#3: CREATE AN IMAGE

SHOW THE MARKET NOT WHO YOU ARE TODAY, BUT WHO YOU WANT TO BE SIX MONTHS FROM NOW.

#4: ENHANCE YOUR IMAGE

REMIND CUSTOMERS OF THE POSITIVE IMAGE YOU ALREADY HAVE – AND KEEP THEM COMING BACK AGAIN AND AGAIN AND AGAIN.

#5: MAINTAIN YOUR IMAGE

LET YOUR ADVERTISING MAINTAIN THE IMAGE YOU’VE WORKED SO HARD TO BUILD, SO YOU CAN FOCUS ON RUNNING YOUR BUSINESS.

#6: POSITION YOURSELF AS A LEADER

A STRONG AD CAMPAIGN POSITIONS YOU AS A LEADER IN THE COMMUNITY, AND A LEADER IN YOUR FIELD.

#7: CONDUCT RESEARCH

CONDUCTING RESEARCH ONLINE, OR NEED PEOPLE TO COME IN FOR A SURVEY? DRIVE THEM WHERE YOU NEED THEM TO GO WITH AN ADVERTISING CAMPAIGN.

#8: BROCHURES & REPORTS

TELL YOUR POTENTIAL CUSTOMERS HOW TO GET THE LATEST INFO YOU’VE WORKED SO HARD TO PUT TOGETHER.

#9: COMBAT UNFAVORABLE PUBLICITY

WERE YOU RECENTLY FEATURED IN A NEGATIVE LIGHT? USE ADVERTISING TO TELL PEOPLE HOW YOU REALLY OPERATE.

#10: ATTRACT PEOPLE TO YOUR WEBSITE

HAVE YOU INVESTED A LOT OF MONEY INTO YOUR WEBSITE? ADVERTISE TO GET PEOPLE THERE!

#11: SUPPORT A CAUSE

SHOW WHAT YOUR COMPANY AND EMPLOYEES ARE PASSIONATE ABOUT AND ENHANCE YOUR IMAGE IN THE COMMUNITY.

#12: OPPOSE A CAUSE

RAISE AWARENESS OF A CAUSE YOU OPPOSE AND ENCOURAGE OTHERS IN THE COMMUNITY TO JOIN YOU.

#13: MAINTAIN MARKET SHARE

MAYBE YOU HAVE ALL THE CUSTOMERS YOU CAN HANDLE, BUT YOU CERTAINLY DON’T WANT TO LOSE ANY TO YOUR COMPETITORS.

#14: INCREASE MARKET SHARE

GO FROM #2 OR #3 IN THE MARKET TO #1 BY DRIVING MORE TRAFFIC YOUR WAY WITH ADVERTISING.

#15: ATTRACT A NEW GENERATION OF USERS

INTRODUCE THE NEXT WAVE OF POTENTIAL CUSTOMERS TO YOUR PRODUCTS AND SERVICES.

#16: DEVELOP LEADS

DO YOU RELY ON WORD OF MOUTH? ADVERTISE WHAT PEOPLE ARE SAYING! IT IS GOLDEN AD COPY.

#17: ENTER A NEW MARKET

ENTERING A NEW GEOGRAPHIC MARKET, OR PRODUCT OR SERVICE CATEGORY? IT’S TIME TO GET THE WORD OUT.

#18: BRING PRODUCTS OR SERVICES TOGETHER

YOU’RE KNOWN FOR LAWNMOWERS. SHOW THE MARKET YOU ALSO HAVE RAKES, FERTILIZER, & GLOVES…EVERYTHING THEY NEED FOR SPRING.

#19: ATTRACT NEW CUSTOMERS

PEOPLE ARE MOVING IN AND OUT OF THE MARKET ALL THE TIME…AND THEY’RE MOVING IN AND OUT OF THE MARKET FOR YOUR PRODUCTS AND SERVICES ALL THE TIME.

#20: SWITCH CUSTOMERS FROM THE COMPETITION

YOU’RE NOT THE ONLY PIZZA SHOP IN TOWN. GET PEOPLE TO THINK OF YOU FIRST, AND TELL THEM WHY THEY SHOULD BUY FROM YOU.

#21: INTRODUCE SOMETHING NEW

TALK ABOUT WHAT YOU HAVE IN YOUR STORE. WHAT’S NEW AND DIFFERENT?

#22: REINTRODUCE SOMETHING OLD

GOT A BEST SELLER? BUILD AN ADVERTISING CAMPAIGN AROUND THAT TRIED AND TRUE ITEM AND HELP YOUR BOTTOM LINE.

#23: PROMOTE AN ENTIRE INDUSTRY

EDUCATE POTENTIAL CUSTOMERS ON WHY YOUR FIELD IS SO IMPORTANT.

#24: OPEN DOORS FOR A SALESFORCE

ADVERTISING CAN LET YOUR PROSPECTS KNOW A PROFESSIONAL WILL BE CONTACTING THEM AND WHAT TO EXPECT.

#25: INTRODUCE YOUR NEW NAME, LOGO OR SLOGAN

DON’T JUST PUT IT ON YOUR WEBSITE AND IN YOUR STORE.USE ADVERTISING TO SHOW THE MARKET THE NEW YOU.

#26: REPOSITION YOUR COMPANY

YOU’VE TAKEN YOUR BUSINESS IN A NEW DIRECTION, BUT EVERYONE STILL THINKS OF YOU THE OLD WAY. HOW DO YOU WANT THEM TO SEE YOU?

#27: SHOWCASE APPROVAL OR ENDORSEMENT

DO YOU HAVE TESTIMONIALS FROM CUSTOMERS OR A CELEBRITY? SHOW THEM OFF WITH A GREAT ADVERTISING CAMPAIGN.

#28: BOOST SALES FOR GREATER PRODUCTIVITY

INCREASE TRAFFIC DURING YOUR SLOW TIMES AND SQUEEZE THE MOST OUT OF EACH DAY.

#29: INCREASE THE FREQUENCY OF USE OR VISITS

GET PEOPLE THINKING AGAIN AND AGAIN ABOUT WHAT YOU HAVE TO OFFER.

#30: INCREASE THE NUMBER OF DIFFERENT USES

TEACH PEOPLE ALL THE DIFFERENT WAYS THEY CAN USE YOUR PRODUCT OR SERVICE THEY MIGHT NEVER HAVE THOUGHT OF.

#31: INCREASE THE QUANTITY OF PURCHASE

SHOW THAT PEOPLE AREN’T JUST SHOPPING FOR ONE ITEM…THEY’RE SHOPPING FOR MANY ITEMS. YOU’RE THE ONE-STOP-SHOP!

#32: INCREASE THE FREQUENCY OF REPLACEMENT

WE GET BORED FAST WITH OUR GADGETS. SHOW THE MARKET WHAT YOU HAVE IS FRESH, NEW AND EXCITING.

#33: INCREASE THE LENGTH OF THE BUYING SEASON

ADD “SHOULDERS” TO YOUR BUYING SEASON: EXTEND YOUR PRE-SELLING SEASON AND YOUR CLEARANCE SEASON WITH AN AD CAMPAIGN…AND GET NEW AND DIFFERENT CUSTOMERS.

ARE YOU IN?

MICHAEL KITE

About me.

Storyteller for companies. Oldest of five. Uncle to one. Addicted to chocolate. Syracuse native, DC-dweller for a decade. Passionate about helping Upstate grow!

Find me at https://www.linkedin.com/in/michaelkite/.