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4 Types of Influencers That Matter to Your Brand

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Brought to you by the makers of

Every marketer’s wingman

MARKETING

MARKETING IS

MARKETING IS TOUGH

CONSUMERS ARE

TUNING OUT TRADITIONAL

ADVERTISING

X

THE CONSUMER IS NOW THEExpert

mattersTheExpert

“Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth

and recommendations from friends and family, above all other forms of advertising…”

-Nielsen’s Global Trust in Advertising Survey

=WORD-OF-MOUTH SOCIAL INFLUENCE

TYPESOFInfluencers

This is excerpted from a chapter

in The Ultimate Guide to

Influence Marketing.

Get your copy here.

Celebrities

Old school

definition of

“influencer”

BRAND AWARENESS CAMPAIGNS

Activation typically involves product

placement or endorsement

through various social channels.

MONEY

INFLUENCERSMOTIVATED

BY

LIMITED

BRAND AFFINITY

PRIOR TO

CAMPAIGN

THANK YOU FOR PURCHASING

PLEASE COME AGAIN.

impressions

Executives & Journalists

Old school

definition of

“influencer”

PRESS, THOUGHT LEADERSHIP, LEAD GEN

Activation typically involves sharing

articles on a blog or various social

networks.

MOTIVATED BYCREDIBILITY

TRUST

AND STATUS

IMPRESSIONS

IMPRESSIONS

IMPRESSIONS

Span of campaign

Semi-Pro Bloggers

DIRECT RESPONSE & LEAD GEN

Activation typically involves product

placement or endorsement in a blog post, which is

then shared on social channels

CAUTIONDetermining whether blog trafficis relevant or authentic may be

challenging (click farms).

MOTIVATED BY

PRIZES FOR READERS

AND

CASH PRIZES FOR

THEMSELVES

EngagementBEST FOR AUDIENCE

Everyday Consumers

AWARENESS, CONTENT GENERATION, DIRECT RESPONSE, OR LEAD GENERATION

Activation may include re-sharing content, creating original content,

tagging or referring friends, or completing

surveys.

FINDING INDIVIDUALS

WITH RELEVANT

ENGAGEMENT IS THE

BIGGEST CHALLENGE.

MOTIVATED BYVIP TREAMENT

BRANDED INCENTIVES

DUE TO STRONG BRAND

AFFINITY

CONVERSIONS

Best goals and KPIs

for your campaigns

The impact of each

type of content

How to choose the

best incentives

Where to find

influencers

And that’s only the bare basics. Would you like to learn more?

How to engage your

influencers

Advantages of

influence marketing

on 8 different social

platforms

Get My FREE Copy

Click to download The Ultimate Guide to Influence Marketing