4 Types of Influencers That Matter to Your Brand

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4types of influencersthat matter toyour brand

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CONSUMERS ARE TUNING OUT TRADITIONAL ADVERTISING

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THE CONSUMER IS NOW THEExpertmattersTheExpert

opinionsare listened toExpertNinety-two percent of consumers around the world say they trust earned media, such as word-of-mouth and recommendations from friends and family, above all other forms of advertising

-Nielsens Global Trust in Advertising Survey=WORD-OF-MOUTHSOCIAL INFLUENCEBUTWHOARETHEINFLUENCERS?

4TYPESOFInfluencers

This is excerpted from a chapter in The Ultimate Guide to Influence Marketing.

Get your copy here.1CelebritiesOld school definition of influencerBB2B2CBRAND AWARENESS CAMPAIGNS

Activation typically involves product placement or endorsement through various social channels.

MONEYINFLUENCERSMOTIVATEDBY

LIMITED BRAND AFFINITYPRIOR TO CAMPAIGN

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PLEASE COME AGAIN.impressions2Executives & JournalistsOld school definition of influencerB2BPRPRESS, THOUGHT LEADERSHIP, LEAD GEN

Activation typically involves sharing articles on a blog or various social networks.

MOTIVATED BYCREDIBILITYTRUSTAND STATUS

IMPRESSIONSIMPRESSIONSIMPRESSIONSSpan of campaign3Semi-Pro BloggersBB2B2CDIRECT RESPONSE & LEAD GEN

Activation typically involves product placement or endorsement in a blog post, which is then shared on social channels

CAUTION

Determining whether blog trafficis relevant or authentic may bechallenging (click farms).

MOTIVATED BYPRIZES FOR READERSANDCASH PRIZES FOR THEMSELVESEngagementBEST FOR AUDIENCE4Everyday ConsumersB2CAWARENESS, CONTENT GENERATION, DIRECT RESPONSE, OR LEAD GENERATION

Activation may include re-sharing content, creating original content, tagging or referring friends, or completing surveys.

FINDING INDIVIDUALS WITH RELEVANT ENGAGEMENT IS THE BIGGEST CHALLENGE.

MOTIVATED BYVIP TREAMENTBRANDED INCENTIVESDUE TO STRONG BRAND AFFINITYCONVERSIONSBest goals and KPIs for your campaigns

The impact of each type of contentHow to choose the best incentives

Where to find influencers And thats only the bare basics. Would you like to learn more?How to engage your influencers

Advantages of influence marketing on 8 different social platforms

Get My FREE Copy Click to download The Ultimate Guide to Influence Marketing