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“Ninety-two percent of consumers around the world say they trust earned media, such as word-of-mouth
and recommendations from friends and family, above all other forms of advertising…”
-Nielsen’s Global Trust in Advertising Survey
TYPESOFInfluencers
This is excerpted from a chapter
in The Ultimate Guide to
Influence Marketing.
Get your copy here.
Activation typically involves product
placement or endorsement in a blog post, which is
then shared on social channels
Activation may include re-sharing content, creating original content,
tagging or referring friends, or completing
surveys.
Best goals and KPIs
for your campaigns
The impact of each
type of content
How to choose the
best incentives
Where to find
influencers
And that’s only the bare basics. Would you like to learn more?
How to engage your
influencers
Advantages of
influence marketing
on 8 different social
platforms
Get My FREE Copy
Click to download The Ultimate Guide to Influence Marketing