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4 Ways to Supercharge Your Exhibition and Trade Show
ExperiencesLaura LopezSocial Tables
● Questions are welcome any time!● Have a question after we’re done? Feel free to reach out to me via
social media: @socialtables.● Share what you think might be helpful to teammates!● During the presentation, think about how you can implement these
elements into your role.
Before we get started...
After today’s session, you’ll learn how to...
● Leverage elements of event design to create community-building spaces that spur on attendee interaction
● Create opportunities for personalization for both attendees and exhibitors
● Digitize your collateral to create a lasting impression● Incorporate technology in order to encourage engagement
Q&A
Agenda
I am an events enthusiast.
I am a planner.
I am a believer.
I am a supplier.
Poll!
What’s your #1 struggle when it comes to the exhibitions and tradeshows you’re
producing today?
The State of Exhibitions and Tradeshows Today
● The top 3 sales-related objectives at trade shows are related to relationship management and engagement. Source: CEIR Changing Environment Study
● The average attendee spends 8.3 hours viewing trade show exhibits at a show or exhibition. Source: Exhibit Surveys, Inc.
● 45% of attendees visit only one exhibition per year. Source: CEIR Report ACRR 1152.12
But, guess what?
There’s a huge opportunity for you here.
As humans, we crave community.
CMX defines community/ community building as “a community is a group of more than two people with a common sense of identity, who participate in ongoing, shared experiences to meet their needs.”
How can you build in these shared experiences into your event? Depends on what the attendee goal is.
Leverage event design to create community
● The design of the organization’s overall event strategy.
● The design of your meeting’s theme.
● The design of the attendee journey.
● The design of the program.
● The design of each breakout room.
● The design of each tabletop.
The good news is: event design is everywhere!
Engagement/ Networking: Vancouver Convention Center
Leverage event design to create community
Education: Advocamp’s Campfires (themed) or right on the trade show floor
Leverage event design to create community
Network: American Furniture Rental
Leverage event design to create community
Remember that stat I told you earlier?
“The top 3 sales-related objectives at trade shows are related to relationship management and engagement.
Create opportunities for personalization
Hosted Buyer Programs:
IMEX America
Create opportunities for personalization
Personalized learning: IAEE Expo Expo
Create opportunities for personalization
Exposure for exhibitors or sponsors
Create opportunities for personalization
Creative ways to drive leads for exhibitors and attendees
Create opportunities for personalization
Give them the VIP treatment
Create opportunities for personalization
Digitize your collateral to make a lasting impression
But if all else fails...
Before we go...
What’s 1 thing you took away from today’s session that you learned OR that you’re going to try at an upcoming exhibition or
trade show you’re producing?
Questions?
Thanks for tuning in!
