April 7, 2023Design ©2014 Social Media Examiner, Content Copyright Presenter • Do not distribute

5 Content Marketing Practices

Businesses Ignore (and You Should

Not)Presented by Joe Pulizzi

@JoePulizzi #SMMW14

Content Marketing InstituteCMI teaches marketers how to effectively own their media channels

to attract and retain customers.

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There Is One Keyto a Successful Presentation

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4Image courtesy of Pooky Poetry

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The Evolution ofContent Marketing

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91/100

http://bitly.com/cm-research

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Just 42% believe their

content marketing is effective

http://bitly.com/cm-research

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How Many of You Have a Documented Content Marketing

Strategy?

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Sales, Savings & Sunshine

Should #1

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CREATE A WHY FOR EACH CHANNEL

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Create a Content Marketing Mission Statement

Should #2

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Enabling Women to Have More Quality

Time with Their Families

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Help Engineers Answer the Most

Challenging Industrial Solder Questions

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Why?Welcome to Inc.com, the place where entrepreneurs and

business owners can find useful information, advice, insights,

resources and inspiration for running and growing their

businesses.  

1. Core Target Audience

2. What Will Be Delivered

3. The Outcome for the Audience

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Never Build Your Content Ship on Rented

Land

Should #3

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Focus on Subscribers As a Key Metric

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What’s the difference between those who subscribe to my content and those that

don’t?

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Leverage Influencers the Build an Audience

Should #4

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4 : 1 : 1

Sales

Content Marketing

Influencer

Sharing

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Buy vs. Build

Should #5

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Image courtesy sendgrid.com

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TAKEAWAYS1. Set Your Goals for Sales, Savings or Sunshine

2. Why Are You Using Each Channel?

3. Focus On the Reader’s Outcome

4. Create a Content Marketing Mission Statement

5. Don’t Build Your Content Ship on Rented Land

6. Focus on Subscribers as a Key Metric

7. Build an Influencer List to Build Audience

8. Bake Influencers Into Your Content

9. Create an Engine to Get and Keep Subscribers

10.Consider Buying!

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Joe Pulizzijoe@contentinstitute.com

@JoePulizzi

THANK

YOU