5DIGITAL IDEASTO CONSIDER WHEN

MARKETING YOUR STARTUP

THIS IS NOT GROWTH HACKING

PHASED APPROACH1. Find Your Audience

2. Raise Awareness

3. Capture Interest

4. Tell Your Story

5. Convert

EMAILEMAIL NEWSLETTER

Benefits

• No algorithm

• Creative control

• Universal compatibility

Challenges

• Building an audience

• Managing subscriber list

• Designing the email

EMAIL NEWSLETTER

START WITH ALANDING PAGE

LaunchRock.comLaunchEffectApp.com

KickoffLabs.com

Unbounce.comRocketStart.me

DesignModo.com/Generator

LIST BUILDING, DESIGN,AND DISTRIBUTION

MailChimp.com

FLOWMAILLanding Page

BONOBOSEmail Newsletter

ONWARD RESERVEEmail Newsletter

TIPS

• Provide value exchange

• Keep it visual

• Have secondary CTAs

BLOGBLOG

Benefits

• No filter on content

• SEO / SEM

• Flexible content types

Challenges

• Building an audience

• Creating content

• Hosting

BLOG

USE A HOSTED PLATFORM

WordPress.comSquarespace.com

Tumblr.com

Medium.com LinkedIn.comSvbtle.com

OKCUPIDOkTrends

GEGE Reports

TIPS

• Stick with it

• Promote your content

• Have a unique POV

AUDIOPODCAST

Benefits

• Highly engaging

• Less competition

• Fill new space

Challenges

• Recording and editing

• Hosting the content

• Distributing the podcast

PODCAST

Source: Edison Research, Fall 2014

FIND A GOOD HOST

PodBean.comLibsyn.com

Squarespace.com

SoundCloud.comBlubrry.com

Buzzsprout.com

BUY A GOOD MIC

BlueMic.com

ETSYPodcast

ESPNFantasy Underground Podcast

TIPS

• Set a regular schedule

• Invite guests

• Create an episode template

PAIDSOCIAL ADVERTISING

Benefits

• Highly targeted

• Highly scalable

• Builds an audience

Challenges

• Targeting your audience

• Budgeting cost

• Creating content

SOCIAL ADVERTISING

800-POUND GORILLAS

Ads.Facebook.com Ads.Twitter.com

PROCESS

TEST TWITTER LEADGENERATION CARDS

BARKBOXFacebook Advertising

50% of daily conversions on its website from Facebook5K new subscribers per month

1/3 daily traffic to website from Facebook

LINCOLNCinemagraph Ads

TIPS

• Start Small

• Test Frequently

• Focus On KPIs

NEWEXPERIMENT

Benefits

• Find your niche

• Test assumptions

• Rapid response

Challenges

• Fewer examples

• More risk

• Channel popularity

EXPERIMENT

Pinterest.comReddit.com

Foursquare.com

Snapchat.comVine.com

Apple Watch

DOMINO’SSmartwatch Ordering

MEUNDIESSponsored Video

TIPS

• Make small bets

• Find your passion

• Publicize your activity

5 MARKETING IDEAS1. Email Newsletter

2. Blog

3. Podcast

4. Social Advertising

5. Experiment

THANK YOU!Contact: @CoryOBrien