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syafrizaladi
Growth Hackingmetrics
So...What is Growth HacKing ?
syafrizaladi source : reddit
GRoWTH HACKiNGis a marketing technique developed by technology startups which uses creativity,
analytical thinking, and social metrics to sell products and gain exposure.
syafrizaladi source : wikipedia
GRoWth
syafrizaladi
hackingKey Metrics of
a a R R RACQUISITION ACTIVATION RETENTION REFERAL REVENUE
syafrizaladi inspiration : pusher.com
syafrizaladi
1. Acquisition: users come to site from various channels2. Activation: users enjoy 1st visit: "happy” experience3. Retention: users come back, visit site multiple times4. Referral: users like product enough to refer others5. Revenue: users conduct some monetization behavior
aquisition
SEM
SEO
PR
www.website.com
syafrizaladi
Marketing Channels:
• largest-volume (#)
• lowest-cost ($)
• best-performing (%)
Aquisition
Acquisition Methods
SEO / SEM
Blogs
Social Media & Social Networks
Domains
AcquisitionWhere are users coming from?
activation
SEM
SEO
PR
www.website.com
Targeted PageProduct Features
DO lots of Landing page & AB testingMake a lots of Dumb Guessess & interate FAST
Activation Criteria:
• 10-30+ seconds
• 2-3+ page views
• 3-5+ clicks
• 1 key feature usage
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Aquisition
Key Metrics to Track
Pages per visit
Time on site
Conversions
ActivationWhat do users do on their first visit?
retention
SEM
SEO
PR
www.website.com
Targeted PageProduct Features
syafrizaladi
Automated emails:
• lifecycle emails @ +3, +7, +30d
• status / “best of” weekly / monthly
• “something happened” emails
BUT:
• make it easy to unsubscribe
Tip on emails:
• > 80% or more on SUBJECT LINE
• < 20% or less on BODY TEXT
Aquisition
Key Metrics to Track
Source
Quantity
Conversions
Visitor Loyalty
Session Length
RetentionHow do users come back? How often?
referal
SEM
SEO
PR
www.website.com
syafrizaladi
Aquisition
Targeted PageProduct Features
Referral
Focus on driving referrals*after* users have a“happy” experience;avg score >= 8 out of 10
Referral Methods
Send to Friend: Email / IM
Social Media
Widgets / Embeds
Affiliates
ReferralHow do users refer others?
revenue
SEM
SEO
PR
www.website.com
syafrizaladi
Aquisition
Targeted PageProduct Features
Referral
Biz Dev
Ads, Lead Gen, Subscriptions, ECommerce
This is the part *you* still have to figure out…
Revenue Tips
• Don’t Rely on AdSense (only)
• Start Free => 2% “Freemium”• Subscription / Recurring transactions
• Qualify your customers -> Lead generation (arbitrage)
• Sell something! (physical or virtual)
RevenueHow do you make money?
Additional References:
• Influence: The Psychology of Persuasion Robert Cialdini (book)
• The Mating Mind Geoffrey Miller (book)
• Putting the Fun in Functional Amy Jo Kim (etech 2006 preso)
• Futuristic Play Andrew Chen (blog)
• Don’t Make Me Think Steve Krug (book)
• Designing for the Social Web Joshua Porter (book, website)
• Startup Lessons Learned Eric Ries (blog)
• Customer Development Methodology Steve Blank (presentation, blog)
• Startup-Marketing.com Sean Ellis (blog)
• Understanding Comics Scott McCloud (book)
Links and Resources
THANK Y0Usyafrizaladi
