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5 Holiday Marketing Tips for Small Businesses Holiday marketing tips to get your business the most out of the season.

5 holiday Marketing Tips for Small Businesses

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Page 1: 5 holiday Marketing Tips for Small Businesses

5 Holiday Marketing Tips for Small Businesses

Holiday marketing tips to get your business the most out of the season.Smell that? It’s the holidays coming up and you can already feel

the rush of the upcoming Santa posts and holiday jokes and even

Page 2: 5 holiday Marketing Tips for Small Businesses

your favorite Christmas movies and Holiday Marketing tips that

everyone enjoys.

Even if you’re in a small business whether you own one or you are

an employee in one, this type of year can be one of the most stressing times of year with tons of employees going on vacation

leaving with mounds of work piling up.

 

Instead of turning this season into a stressful dilemma,  integrate

these tips that business owners should implement whether online

or even in your outbound campaign.

 

1. Write about the Holidays!Of the top ways of gaining traffic to your website and producing

sales, is the idea of  content marketing  which is the idea of

attracting customers by focusing on the experience they have on

your site. How can you implement this strategy into your current

marketing campaign? Some ideas are listed below.

 

A story of your company that might have occurred during the holiday season

Stuff that your company is doing for non-profitable organizations (such as your favorite charity) for Christmas.

Page 3: 5 holiday Marketing Tips for Small Businesses

What your company might be doing for the holiday season that is different from what any other company is doing?

Produce interesting content that is holiday friendly and appeals to your general audience.  Example. “Why you should buy a lawnmower this Christmas”

 

Remember that in this tip, you are focusing moreover on the

customer experience, rather than promoting your product right

away.

 

Make sure after creation of this content, you optimize it well to

ensure it is well seen.

2. Use Eye Catching Holiday Themed imagery in your AdsBy using Eye catching holiday imagery, you can use this to your

advantage in making an impression on the customer, once you

have their attention. You have their attention, now keep their

attention with the holiday content marketing that you have created.

 

As stated, your audience will associate your content and ads with

the feelings of Christmas. Yay!

Page 4: 5 holiday Marketing Tips for Small Businesses

 

Hubspot offers a good amount of Holiday Themed Stock Photos.

 

3. Implement Holiday colors into your WebsiteWhether you like it or not, according to Washington Post, 9 in 10

Americans celebrate Christmas.

 

Producing the average every day product that you sell on the shelf

everyday isn’t gonna get as much traffic to your site or traction as the same product except in a more holiday version.

Spruce it up by putting a few holiday colors in your product that

appeal to customers in this way that encourages them to associate

holiday colors with your product. Below is listed a few things that

people associate with Holiday Colors.

 

Page 5: 5 holiday Marketing Tips for Small Businesses

Red: emotion, passion, trust, love.

Purple: Royalty, glamour, power, romantic.

Green: trust, peaceful, hope, calmness

Blue: comfort, faith, conservative, confidence

 

and what else is associated with the holidays? Buying? Oh

 

4. Send a Personal Holiday Email to customersWhether it be a handwritten note shipped to their address with

homemade gingerbread cookies or even an email to show

appreciation for your customer base, this is an important part of

also keeping your customers happy. Offer your customers a

special discount for the holidays or even a personalized greeting

which can make all the difference when it comes to the holiday

season.

 

Page 6: 5 holiday Marketing Tips for Small Businesses

 

Nothing beats a personal email that shows the customers how you

are a caring company that takes time to email the customers

personally during the seasons of this time.

 

5. Share your Holiday fun on Social MediaAlmost 80 Percent of the world uses social media and you can use

this to your advantage. Take pictures of your office’s holiday and

Christmas cheer with the office party you threw or share Holiday

related content to your company.

Ideas could be such as:

Sharing relevant holiday material related to your product

Special holiday social media discount

Page 7: 5 holiday Marketing Tips for Small Businesses

Tips to follow related to your product during the holiday

 

The whole idea here is the use of association and how you can use

that same “good feeling” event of the Season to use with your

marketing to promote your customer base to its potential.

 

 

Take advantage of these holiday marketing tips and build high

quality content related to the holiday season this December to

ensure a great season for your customers and your traffic.