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5 Key Takeaways For Brand Marketers Mobile World Congress 2016 – Day 3

5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 3

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Page 1: 5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 3

5 Key Takeaways For Brand Marketers Mobile World Congress 2016 – Day 3

Page 2: 5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 3

Ad blockers are sparking much debate

Be very passionate about the user experience on mobile

Page 3: 5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 3

Mobile storytelling is our opportunityTell a good story, make experiences participatory &

sharable

Page 4: 5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 3

Imagery is the number one language in the world

Mobile brings ever more opportunities to capture & share

Page 5: 5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 3

Creative thinking must be built across mediumsInclude tech, data, social and platform partners at the

outset

Page 6: 5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 3

Social, mobile and digital have converged

This allows us to share content on a massive scale.

Page 7: 5 Key Takeaways For Brand Marketers - Mobile World Congress 2016 - Day 3

ThanksTune in tomorrow for Day 4’s recap