Embed Size (px)
DESCRIPTION
Branding's value often comes into question... more so in a B2B context than in a B2C context. But B2B has a long and rich history of branding, going back to the 1800's. Branding follows from and reinforces your Unique Selling Proposition (USP). B2B branding work as well as in B2C, if not better. It boils down to the fact that people buy from businesses they know, like and trust. In today's market, standing out is no small feat. B2B Branding with content marketing will go long way in helping you get your message across, clearly, consistently, and concisely. Branding is all about communicating your promise. A loud and clear promise helps build your brand, increase sales, revenues, and market share. Check out this presentation on the value of B2B Branding. If you have any branding stories or experiences -- good or... not so good -- I'd like to hear them. Also, if you have any questions, please feel free to leave a post. And if you like this presentation, please feel free to share. Thank you! Alex Milo
Citation preview
04/10/2023
B2B BRANDING
5 REASONS YOU SHOULD DIFFERENTIATE YOUR
BUSINESS
B2B COPYWRITING &
CONSULTING
256-886-4684
04/10/2023B2B COPYWRITING & CONSULTING / 256-886-4684
2
BRANDING - IT'S NOT JUST FOR B2C
• IT'S RARE FOR A B2C COMPANY TO NEGLECT BRANDING…
• YET BRANDING IN THE B2B SPACE DOESN'T CARRY THE SAME
SIGNIFICANCE.
• BRANDING IS JUST AS IMPORTANT IN B2B… AS IT IS IN B2C
04/10/2023B2B COPYWRITING & CONSULTING / 256-886-4684
3
B2B BRANDING IS NOT NEW. IT HAS A LONG HISTORY…
1802 -- DUPONT
1848 -- UNION PACIFIC
1892 -- GE
1908 -- GOODYEAR
1913 -- UPS
1925 -- CATERPILLAR
04/10/2023B2B COPYWRITING & CONSULTING / 256-886-4684
4
1. INCREASE REVENUES
AND PROFIT.
CASE IN POINT …
MERCEDES-BENZ TRUCKS
SELL FOR
20% MORE THAN VOLVO TRUCKS
BRANDS COMMAND A PREMIUM
IN SOME CASES, BUSINESSES CAN CHARGE UP TO
40% MORE
THAN GENERIC OR STORE-BRANDS
04/10/2023B2B COPYWRITING & CONSULTING / 256-886-4684
5
2. INCREASE CUSTOMER
LOYALTY AND GROWTH
ACME BRICK USES AN UNHEARD-OF
"100-YEAR" WARRANTY” TO SELL BRICKS
THIS BRAND WARRANTY HELPS WIN
CUSTOMERS AND LOYALTY
A BRAND IS A PROMISE OF A PRODUCT OR SERVICE
AND…
WHEN YOU BUILD YOUR BRAND,
YOU BUILD YOUR PROMISE
04/10/2023B2B COPYWRITING & CONSULTING / 256-886-4684
6
3. BRANDING INCREASES
SALES IN LESS TIME
CATERPILLAR AND KOMATSU
…SURVIVED A CROWDED MARKET SEGMENT AND
NOW THRIVE IN A COMPETITIVE MARKET SPACE…
BY DIFFERENTIATING THEMSELVES FROM THE COMPETITION
A STRONG BRAND MAKES SELLING
EASIER,
FASTER,
CHEAPER
04/10/2023B2B COPYWRITING & CONSULTING / 256-886-4684
7
4. BRANDING TO INFLUENCE THE BUYING
DECISION
A FEW COMPANIES THAT MAKE AN EMOTIONAL CONNECTION WITH THEIR BUYERS
AMD,
CATERPILLAR
CESSNA
IBM &
ZEISS
RISK REDUCTION PLAYS A PIVOTAL ROLE IN A BUYING DECISION
TO ADDRESS RISK, MARKETERS MUST ADDRESS EMOTIONS
ALTHOUGH FACTS AND FIGURES SERVE TO JUSTIFY A DECISION,
EMOTIONS DRIVE ACTIONS
04/10/2023B2B COPYWRITING & CONSULTING / 256-886-4684
8
5. INCREASE MARKET SHARE
THAT'S THE
POWER OF BRANDING!
A 7% INCREASE IN WORD-OF-MOUTH ADVOCACY LEADS TO 1%
ADDITIONAL GROWTH
A 12% INCREASE IN BRAND ADVOCACY CAUSES A TWOFOLD RISE IN REVENUE GROWTH AND
INCREASES MARKET SHARE
04/10/2023B2B COPYWRITING & CONSULTING / 256-886-4684
9
THE BOTTOM LINE ON BRANDING
• IT'S MAKES A DIFFERENCE ON THE BOTTOM LINE!
• IT CREATES ENDURING VALUE!
• IT LEADS TO COMPETITIVE ADVANTAGE!
04/10/2023B2B COPYWRITING & CONSULTING / 256-886-4684
10
TO FIND OUT MORE ABOUT BRANDING FOR B2B, CALL ALEX MILO FOR A FREE CONSULT
WWW.B2BCOPYWRITING-ALEXMILO.COM
04/10/2023B2B COPYWRITING & CONSULTING / 256-886-4684
11
ABOUTTHIS PRESENTATION WAS CREATED BY:
Alex Milo
B2B Copywriter & Consultant
“Helping generate leads for transportation & logistics companies”
Alex is a professional B2B copywriter and is certified in SEO copywriting. He spends his time consulting and writing B2B marketing content helping transportation and logistics companies develop and implement their branding strategies. He's also a certified professional logistician. He has over 25 years of transportation and logistics experience, having worked in operational, customer service, and business development positions.
Connect with Alex on:
• GOOGLE+
• WWW.B2BCOPYWRITING-ALEXMILO.COM
