WORLD’S LEADINGLINKEDIN TRAINING COMPANY

5 STEPS TO LEVERAGING LINKEDINFOR MAJOR MEDIA EXPOSURE

INTRODUCTION

When most people use LinkedIn it’s generally for recruitment or leads. But there’s a forgotten way to leverage the platform that could help you stand out from the crowd and grow your influence in your market significantly.

That is media exposure.

DON’T MISS OUTUnless you’re a Linkfluencer member, it’s unlikely you’re using LinkedIn this way – and if that’s the case, you’re missing out.

So in this article we’re going to share some simple tips on how you can start using LinkedIn now to generate a tonne of media for your business.

The big thing is influence. Getting media coverage helps you build major influence for yourself or your business. There’s a term in the online marketing space, which is: The Moment Of Truth

THE MOMENT OF TRUTHBefore a potential prospect is going to do business with you they check you out online, they check your LinkedIn profile, they Google your name and do a bit of self investigation.

If they see you have been interviewed in popular industry specific media publications, all of a sudden you have influence – you’re a thought leader. This is why we say getting media is one of the best and fastest ways to build your influence and credibility

With that said, let’s move into a few simple steps you can take right now in order for you to start connecting with the right journalist within prominent publications.

1. IDENTIFY THE

PUBLICATIONS First step to getting media exposure is to understand what your target market is reading – what are those media publications?

Write down a list of 3 media publications you would like to get featured in and that you think would build a lot of credibility for yourself if you were featured in them.

2. IDENTIFY THE JOURNALISTSNext you need to start reading articles within that publication that are written about topics that are relevant to you and your business.

For example if a journalist was writing LinkedIn articles on The Huffington Post I’d note those people down.

3. CONNECT VIALINKEDIN

Once you have a list of potential targets start connecting with them on LinkedIn.

The key is to send them a personalised connection request rather than the default LinkedIn connection request, – click here to read an article on getting your LinkedIn connection requests accepted.

We also touch on having a compelling LinkedIn profile in this article as well, which is another key to getting your connection requests accepted from the media.

4. BUILD A RELATIONSHIPDon’t go in cold asking for a media article written about you straight away – this comes across rude and will likely be ignored. Instead have a few touch points via the messaging system that leads into you becoming their ‘expert’ of choice when they are writing articles.

For example you might send them a message saying you really enjoyed their articles and looking forward to reading more, as well as any other comments you think are applicable. This then builds up rapport and builds you as a subject matter expert.

5. SOLVE THEIRCHALLENGESSome of the biggest challenges journalists face is that they don’t have access to key experts, are sick and tired of press releases and are very time poor.

By the end of step 4 you should have already started to build a relationship with them. Now let them know that when they are writing articles related to your industry that you’d be happy to comment and if you can’t you can introduce them to people who could.

This solves their problem and given you have already built a relationship and have a certain amount of rapport built over time, you are very likely to get a spot in their column at some point in time.

THAT’S IT!So there we have it! Start leveraging these steps today and I can guarantee you too will start seeing your media connections grow in a very short space of time.

Now if you would like to get the exact scripts and templates we’ve used to grow our network, get featured in over 50 media publications and write for some of the biggest publications in the world…Until December 17th you can get access to our Influencer Blueprint product for an 87% off discount at $37 (normally $297).

Hit 2017 with a BANG with some major media exposure for you and your business. Click this link to get the product now.

DISCOVER THE 3 STEPS TO LINKEDIN MASTERY

Want to learn more about LinkedIn? Download our FREE digital guide today and learn how you too can start using LinkedIn to generate a ton of media exposure, secure joint venture partnerships and build hundreds of new leads for your business. Over 14,000 businesses have now benefited from this methodology. Access it Here!