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5 Strategic Ways to Use Slideshare for Economic Development

5 Strategic Ways to Use SlideShare for Economic Development

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Economic developers put PowerPoint presentations together for marketing and outreach. Why not share them on SlideShare and let those keywords and great images drive qualified leads back to you? This presentation draws from ideas laid out in our Sept. 22nd blog post: 5 Strategic Ways to Use SlideShare for Economic Development: http://www.gisplanning.com/_blog/GIS_Planning_Blog/post/5-strategic-ways-use-slideshare-economic-development/

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Page 1: 5 Strategic Ways to Use SlideShare for Economic Development

5 Strategic Ways to Use Slideshare

for Economic

Development

Page 2: 5 Strategic Ways to Use SlideShare for Economic Development

Place marketing?Why not put your

slide decks to work for you

online?!

Page 3: 5 Strategic Ways to Use SlideShare for Economic Development

SlideShare presentations are great for economic developers.

Page 4: 5 Strategic Ways to Use SlideShare for Economic Development

It’s worth your time:• SlideShare logs more than 60 million unique

visitors every day.• Seven million SlideShare pages are viewed

daily.• SlideShare receives 500% more traffic from

business owners than Facebook, Twitter, and LinkedIn.

• SlideShare presentations rank high in Google searches. They are an excellent way to boost SEO with key content.

Page 5: 5 Strategic Ways to Use SlideShare for Economic Development

5 practical tips to get you started….

Page 6: 5 Strategic Ways to Use SlideShare for Economic Development

 #1

Keep your slide decks short and

sweet. 

Page 7: 5 Strategic Ways to Use SlideShare for Economic Development

 #2

Include a clever title and appropriate

tags.  

Page 8: 5 Strategic Ways to Use SlideShare for Economic Development

 #3

Include hyperlinks and a clear call to action.

For example:  http://www.slideshare.net

/gisplanning

Click to try it – the link works!

Page 9: 5 Strategic Ways to Use SlideShare for Economic Development

 #4

Share your presentation as widely as possible:

LinkedIn, blog, website, Facebook, Twitter, etc.  

Page 10: 5 Strategic Ways to Use SlideShare for Economic Development

 #5

Make your presentation visually interesting with

fonts, images, colors and more…  

Shock!Delight!

Surprise

!

Amaze!

Page 11: 5 Strategic Ways to Use SlideShare for Economic Development

 Bonus #6

Use a clear and linear structure: lists, stories, etc.  

Learn how to use storytelling in economic development in our

FREE October 7th webinar:https://www2.gotomeeting.com/register/275454298

Page 12: 5 Strategic Ways to Use SlideShare for Economic Development

LEARN MORE –

Read the full blog post here:  http://bit.ly/SlideShare_Economic_DevelopmentFor more information about economic

development marketing online:[email protected]

http://www.gisplanning.com