1. 1. #eventapps101 5 Things to Consider When Shopping for an Event App Event Apps 101 Presented By: DoubleDutch Mobile Event Apps @DoubleDutch Justin Gonzalez Marketing Communications Manager @justinSF
2. 2. #eventapps101 THINK BACK 10 YEARS AGO
3. 3. #eventapps101 FLASH FORWARD TO TODAY
4. 4. #eventapps101 WERE EXPERIENCING A MOBILE MINDSHIFT
5. 5. #eventapps101 63% of meeting professionals are currently using mobile apps at events. Meeting Professionals International, 2014
6. 6. #eventapps101 Well Cover The Basics Engagement Strategies Sponsorship Revenue Collecting Data Key Takeaways Event Apps 101
7. 7. #eventapps101 CONTENT Bookmark sessions to add to your personal agenda. Filter sessions by track or by topic!
8. 8. #eventapps101 CONTENT Link sessions to multiple speaker profiles. Include documents, files, and videos in session details. Explore activity by session.
9. 9. #eventapps101 CONTENT Bookmark sponsors and exhibitors, just like sessions!
10. 10. #eventapps101 Your event app starts with the content, but theres so much more to it
11. 11. #eventapps101 Well Cover The Basics Engagement Strategies Sponsorship Revenue Collecting Data Key Takeaways Event Apps 101
12. 12. #eventapps101 THE CORE OF ENGAGEMENT Attendees can like, comment, and interact with one another. Use hashtags to sort conversations amongst attendees. Tap the icon to post a status update, just like your favorite social networks!
13. 13. #eventapps101 THE CORE OF ENGAGEMENT Attendees can use status updates to post what theyre learning and network.
14. 14. #eventapps101 THE CORE OF ENGAGEMENT Customize gamification features to meet your event goals.
15. 15. #eventapps101 Think of the app as a private social network for your event.
16. 16. #eventapps101 SESSION AND EVENT SURVEYS Collect attendee feedback in the moment, rather than after the fact.
17. 17. #eventapps101 SESSION AND EVENT SURVEYS Session Surveys Card increases response rates by an average of 166%
18. 18. #eventapps101 SESSION AND EVENT SURVEYS Survey questions can be multiple choice or free form text fields.
19. 19. #eventapps101 Live polling increases in-app engagement by 25% LIVE POLLING
20. 20. #eventapps101 LIVE POLLING Attendees can submit and view poll results in real-time on their phones or on-screen!
21. 21. #eventapps101 Location-based messages increase app usage by 20%
22. 22. #eventapps101 Consider a strategy to engage attendees in a way that helps you achieve your event goals.
23. 23. #eventapps101 Well Cover The Basics Engagement Strategies Sponsorship Revenue Collecting Data Key Takeaways Event Apps 101
24. 24. #eventapps101 SPONSORED APP SECTIONS
25. 25. #eventapps101 PROMOTED POSTS
26. 26. #eventapps101 PUSH NOTIFICATIONS
27. 27. #eventapps101 Utilize the app to its fullest for both sponsorships and attendee communication.
28. 28. #eventapps101 Well Cover The Basics Engagement Strategies Sponsorship Revenue Collecting Data Key Takeaways Event Apps 101
29. 29. #eventapps101 DATA TELLS US A STORY
30. 30. #eventapps101 WHO ARE YOUR BRAND ADVOCATES?
31. 31. #eventapps101 WHICH SPEAKERS RESONATE?
32. 32. #eventapps101 EVENT PERFORMANCE
33. 33. #eventapps101 Use the data available to demonstrate event ROI and tell the whole story.
34. 34. #eventapps101 Well Cover The Basics Engagement Strategies Sponsorship Revenue Collecting Data Key Takeaways Event Apps 101
35. 35. #eventapps101 5 Things to Consider
36. 36. #eventapps101 1. Your event app starts with content.
37. 37. #eventapps101 2. Use it to engage attendees and achieve event goals.
38. 38. #eventapps101 3. Leverage in-app features to increase sponsorship value and communicate with attendees.
39. 39. #eventapps101 4. Tell a story with the data.
40. 40. #eventapps101 5. LOOKING FORWARD
41. 41. #eventapps101 5 Things to Consider When Shopping for an Event App Event Apps 101 Presented By: DoubleDutch Mobile Event Apps @DoubleDutch Justin Gonzalez Marketing Communications Manager @justinSF