5 things you can do today to transform your Linkedin profile into a Marketing Machine

webinar-15 things you can do today to transform your

Linkedin profile into a Marketing Machine

Course LOGO

Slide 2 www.edureka.co/digital-marketing

Agenda

In this session, you will understand about:

Why LinkedIn is important for you?

How LinkedIn works ?

5 Things to do today

What can you do with LinkedIn?

http://www.edureka.co/digital-marketing


What is LinkedIn?

?



LinkedIn is A Social Selling Platform


Slide 5 www.edureka.co/digital-marketingSlide 5

Content

®Traffic from LinkedIn converts best out of all social media sites, especially for B2B

LinkedIn Facebook Twitter

2.74%

0.77% 0.69%

% of Visitors Converting into Leads Share of B2B Social Leads by Channel

80.33%

12.73%6.73% 0.21%

Linkedin Facebook Twitter G+



Find Job • Last month, I received 3 interview offers, even though I am not looking for a job

Generate leads • I get 1-2 leads every week without even trying• My clients generate 200+ leads every week on LinkedIn

Find partners / distributors / franchisees• Several companies leverage LinkedIn to cut out middlemen and save time

What Can You Do with LinkedIn?



How LinkedIn Works?

LinkedIn

Inbound

SearchPaid Discovery

Outbound

Paid Free



Our Focus Today – Free Inbound Options



The Search

® Keyword Driven® Your goal is to be found when someone is looking for people with your skills / products / services

Everyone else

Level-3

Level-2

Level-1



Tip # 1: Grow your reach

Grow your contact list• College and company alumni• Relevant friends & family• Join groups relevant to your professional work• Reach out to influencers in your area

Set aside 15 minutes in the day to sending and accepting LinkedIn contacts• Be discreet about who you connect with • Be honest in sending connection requests• Ask others for introduction only in a context

Remember, your network grows disproportionately to your L1 connections• My 950 connections and 20 groups help me reach over 2 million people

directly

Source:www.brafton.com



Tip # 2: Think Like Your Customer

Create your profile for your customer

• What are they looking for?• How can you help them?• What is the proof that you are good?

Headline• Be specific – who you help and how?• “I help small businesses get online customers by creating websites that sell.”• Include the top keyword and make it active • Treat it as your 20-sec elevator pitch

Source:www.business2community.com



Tip # 2: Think Like Your Customer

Craft a summary that tells your story, in customer’s language • Short and sweet – 3-4 paragraphs, 3-4 sentences each• Target 1 keyword in each paragraph• Build on the title• Be truthful

List all jobs and positions in the Experience section

• Focus on customer and her search• Highlight how you helped the clients / customers in 3-4 sentences for each position• Use bullets to list your responsibilities



Tip # 3: Use a Photo that Converts

After several tests running over 12 months, I have concluded that your profile image is one of the most important tools in converting a browser into connection or lead• Profile, connections and groups help people find you• Your image, everything remaining equal, can more than double your chances of getting contacted• The right image is 10x more effective than an average image

Get a professional headshot that

• Looks professional and friendly• Builds trust and confidence in you• Light color shirt with dark jacket (men)• NO tie• Smile – it makes you look friendly• Shots taken at an angle work best




In just 3 days, this photo got

me over 30 connections, 9

leads and 5 sales

Nothing changed,

except the photo




®My Return on Investment

» Spent $30 on the photo (in Bangalore. In US, it will cost $250)

» 3 Speaking assignments that resulted in 4 engagements

» 5 direct engagements

» Total value in first month was over $10k

» Bonus – 30+ Contacts



Tip # 4: Endorsements and Connects

Endorse others but never ask them to endorse you•Each endorsement builds a

relationship• It also creates an obligation - a

future currency•Many will endorse you back

without you asking for it

Take time out to comment on Posts / Updates or Congratulate people•Always include the connection’s / author’s name in the comment

•Great tool to build links with influencers

Make a plan to connect with Level-1 contacts and follow it diligently •Send LinkedIn messages•Better still, include them in your personal blog’s mailing list

Answer questions in groups•1-2 time a week is fine



Tip # 4: Endorsements and Comments

® Why Endorsements and Comments work» Everyone knows how Recommendations work – even seen a bad one on LinkedIn?» A prospect is more likely to ask common connections for feedback» Most people look at endorsements and comments as favors to be returned, even the influencers» Guess what they will say about you?

® Staying in touch regularly makes sure people remember who you are and can say something positive about you, when asked



Tip # 5: Write Posts that Get Shared

Everyday. Over

30,000 Articles are published on LinkedIn!

Median reach is only

350-400 for LinkedIn Posts!

How do you make it

work?



Part 1 : Writing the Content

•List Posts•How to Post•Use You and Your Headline•Test your Headline Emotional Value (EMV) - http://www.aminstitute.com/headline/ with a Score of 30!

•Write Long Post -> 2000 words

Promoting the Tweet

•Post on your timeline

•Share in all relevant groups•Share on other networks•Email influencers/ your contacts•Repeated sharing

Tip # 5: Write Posts that Get Shared


http://www.aminstitute.com/headline/


Bonus Tip: How to Avoid Google Duplicate Penalty

® Google penalizes pages / sites with duplicate content® If you post the same article in 2 places, Google will penalize one of them for duplicate® Most common mistake is to post the same article on LinkedIn and your own blog / site

» Your blog / site cannot compete with LinkedIn » If Google sees same article on your site and LinkedIn, your site will be penalized.

® Post the article on one site and share on another» Write a quick summary / intro when sharing and link to original

® Posts written on LinkedIn will get more shares but won’t drive much traffic to your blog / site» Write 1-2 original posts / month on LinkedIn» Share your own or others’ content as an update



Questions


