5 things you can do today to transform your Linkedin profile into a Marketing Machine

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    16-Feb-2017

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<p>webinar-1 5 things you can do today to transform your Linkedin profile into a Marketing Machine</p> <p>webinar-15 things you can do today to transform your Linkedin profile into a Marketing Machine</p> <p>Course LOGO</p> <p>Slide #www.edureka.co/digital-marketingAgendaIn this session, you will understand about:Why LinkedIn is important for you? How LinkedIn works ? 5 Things to do todayWhat can you do withLinkedIn?</p> <p>Slide #www.edureka.co/digital-marketingWhat is LinkedIn??</p> <p>Slide #www.edureka.co/digital-marketing</p> <p>LinkedIn is A Social Selling Platform</p> <p>Slide #www.edureka.co/digital-marketingContentTraffic from LinkedIn converts best out of all social media sites, especially for B2B </p> <p>LinkedInFacebookTwitter2.74%0.77%0.69%% of Visitors Converting into LeadsShare of B2B Social Leads by Channel</p> <p>Slide #</p> <p>Slide #www.edureka.co/digital-marketingWhat Can You Do with LinkedIn?</p> <p>Slide #www.edureka.co/digital-marketingHow LinkedIn Works?</p> <p>Slide #www.edureka.co/digital-marketingOur Focus Today Free Inbound Options</p> <p>Slide #www.edureka.co/digital-marketingThe Search Keyword Driven Your goal is to be found when someone is looking for people with your skills / products / services</p> <p>Slide #www.edureka.co/digital-marketingTip # 1: Grow your reach</p> <p>Source:www.brafton.com</p> <p>Slide #www.edureka.co/digital-marketingTip # 2: Think Like Your Customer</p> <p>Source:www.business2community.com</p> <p>Slide #www.edureka.co/digital-marketingTip # 2: Think Like Your Customer</p> <p>Slide #www.edureka.co/digital-marketingTip # 3: Use a Photo that Converts</p> <p>Slide #www.edureka.co/digital-marketingTip # 3: Use a Photo that Converts</p> <p>Slide #www.edureka.co/digital-marketingTip # 3: Use a Photo that ConvertsMy Return on InvestmentSpent $30 on the photo (in Bangalore. In US, it will cost $250)3 Speaking assignments that resulted in 4 engagements5 direct engagementsTotal value in first month was over $10k Bonus 30+ Contacts </p> <p>Slide #www.edureka.co/digital-marketingTip # 4: Endorsements and Connects</p> <p>Slide #www.edureka.co/digital-marketingTip # 4: Endorsements and Comments Why Endorsements and Comments workEveryone knows how Recommendations work even seen a bad one on LinkedIn?A prospect is more likely to ask common connections for feedbackMost people look at endorsements and comments as favors to be returned, even the influencersGuess what they will say about you? Staying in touch regularly makes sure people remember who you are and can say something positive about you, when asked</p> <p>Slide #www.edureka.co/digital-marketingTip # 5: Write Posts that Get SharedEveryday. Over 30,000 Articles are published on LinkedIn!Median reach is only 350-400 for LinkedIn Posts!How do you make it work?</p> <p>Slide #www.edureka.co/digital-marketing</p> <p>Tip # 5: Write Posts that Get Shared</p> <p>Slide #www.edureka.co/digital-marketingBonus Tip: How to Avoid Google Duplicate Penalty Google penalizes pages / sites with duplicate content If you post the same article in 2 places, Google will penalize one of them for duplicate Most common mistake is to post the same article on LinkedIn and your own blog / siteYour blog / site cannot compete with LinkedIn If Google sees same article on your site and LinkedIn, your site will be penalized.</p> <p> Post the article on one site and share on anotherWrite a quick summary / intro when sharing and link to original Posts written on LinkedIn will get more shares but wont drive much traffic to your blog / siteWrite 1-2 original posts / month on LinkedInShare your own or others content as an update </p> <p>Slide #www.edureka.co/digital-marketing</p> <p>Questions</p> <p>Slide #www.edureka.co/digital-marketing</p> <p>Slide #www.edureka.co/digital-marketing</p>

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