5 ways to boost event marketing

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    14-Jul-2015

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  • 15 Ways to Boost Your Event Marketing !

    Katie McPhee | @ktmcphee | November 2014

  • 5 Ways to Boost Your Event Marketing

    1. Modernise email marketing 2. Treasure data 3. Maximise event content 4. Build a community of event partners 5. Create a consistent and unmistakable brand

  • 1. Modernise email marketing

  • 1. Modernise email marketing

  • 1. Modernise email marketing

  • 1. Always have a call to action 2. Know your audience and

    segment accordingly 3. Offer value - be it a giveaway, an

    offer, or important news 4. Be strategic and set goals 5. Include images

    1. Modernise email marketing

  • 2. Treasure data

  • 2. Treasure data

  • 3. Maximise event content

  • 3. Maximise event content

  • 3. Maximise event content

  • 4. Build a community of event partners

  • Managing your festival brand

    5. Create a consistent & unmistakable brand

  • Have an event page that matches your brand

  • Summary

    1. Modernise email marketing 2. Treasure data 3. Maximise event content 4. Build a community of event partners 5. Create a consistent and unmistakable brand

  • Thank you Katie McPhee | @ktmcphee