THESE DAYS, IT DOESNT MATTER WHETHER YOUR BACKGROUND IS IN PRINT, DIGITAL OR PR: DIGITAL MARKETING IS WHERE ITS AT. YOUVE GOT TO BE COMFORTABLE WITH DIGITAL, EVEN IF YOU MAY AVOID IT IN YOUR PERSONAL LIFE, SUCH AS BY BOYCOTTING FACEBOOK OR CRINGING THE IDEA OF HAVING YOUR OWN BLOG.
DIGITAL MARKETING IS HERE TO STAY. ITS EFFICIENT; OFFERS HIGH ROI AND WELLITS WHERE EVERYONES EYEBALLS ARE.
SO, HOW CAN YOU DO DIGITAL MARKETING IN A MEANINGFUL AND AUTHENTIC WAY? THE FOLLOWING STRATEGIES ARE DESIGNED TO HELP YOU CONNECT WITH YOUR AUDIENCE AND INCREASE YOUR LEVELS OF ENGAGEMENT.
1. Were only human after all.
matchcraft // 5
Yes, humanize your digital presence! Your customerspeoplewant to connect with other people, not with logos and corporate talk. This doesnt mean that you cant push your corporate brand or promotions, only that you should do it a very authentic way. Talk about things on a personal level.
matchcraft // 6
Your customers want to connect with other people, not with logos and corporate talk.
matchcraft // 7
Heres what we mean:
Take a stand on some issues, without fear of backlash. Its okay to express beliefs, political opinions and interests. You cant, and wont, please everyone. Dont expect to! But you can become more human and authentic by owning what you believe in at the brand level.
matchcraft // 8
Express support for people, charities, events, etc. that you legitimately care about.
Share insights into your day-to-day company life that will help people connect with you. It could be images of your team working on its next great advertising campaign, a group of employees taking a walk at lunch break, or even a picture of everyone at happy hour or a company event.
2. Dont follow a script, be genuine.
matchcraft // 10
Stiff, scripted and overly conservative corporate talk may hit all the points you want to discussbut it will certainly shut people out. Your customers are prospective buyers are savvy. T
hey dont want anything that doesnt feel real and genuine. Its okay to speak to them in a casual way, like you would chat with a friend. Make jokes in social media, admit to wrongdoings, and show a bit of vulnerability.
3. Are you in the moment?
matchcraft // 12
There are so many great tools out there that allow you to open the door to customers, right in the moment when something worthwhile is happening.
These tools create magic! They take your customers along for the ride, right in the moment with you, wherever you are.
matchcraft // 13
Use Periscope to stream a presentation
Have your CEO talk to customers in real time about new products and news, via Facebook Live
Host live twitter chats or live tweet about events, hot news stories or causes you care about
4. Take a holistic approach instead.
matchcraft // 15
Theres a huge case of Fear of Missing Out (FOMO) in digital marketing. Dont try to do it all. In fact, find peace in the fact that you cannot do it all. Rather, focus on the marketing channels that truly count to your customers.
If your customers arent on Twitter, then dont worry about being on Twitter. If your customers dont like video, then dont use video.
5. Data matters quite a lot still.
matchcraft // 17
Amid all the juggling and the execution, dont lose sight of the master plan. Data still countsit will help guide you.
Pay attention to your engagement metrics, what type of content your customers are responding to; what content they share the most. By listening to these cues, you can continue to craft and refine your plan to see the best results.
While marketing trends are always evolving, remember, marketing best practices remain. Test, test, test and refine your strategy based on what works.
A pioneer in the marketing and technology space, matchcraft provides a best-in-class technology platform that enables companies to successfully sell and manage search campaigns for their clients.
Unlike other marketing technology platforms, matchcraft helps organizations efficiently manage even the smallest campaigns, enabling our clients to provide spectacular service to all of their customers.
SCHEDULE A DEMO TODAY!