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A lot of startups are eager to get any and every client they possibly can, even if it means making rock bottom rates.
While this mentality will help you get more customers, it won’t help you earn more money.
In order to do that, you’re going to need clients who are willing to pay higher rates.
Attracting high-rollers to your business is easier when you have quality products and services. Once you have that, you can do the following.
Raise your rates: This sounds counter-intuitive, but it actually works. Higher-paying customers place value on a product based on its price. So higher prices mean higher quality.
Sell the sizzle: High-end customers want to know how your products will help them, so sell them on the benefits, not the features.
Show you’re unique: Let your customers know what makes your business and products different than competitors. These folks love exclusivity!
Offer rewards: Mail out handwritten thank-you notes to your top customers. You can also send gifts and e-cards with coupons.
Hire a great web designer: Visual branding is important for your status. You need a great logo and website that will attract high-end customers.
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