5 WAYS TO OPTIMIZE YOUR BLOG FOR MORE CONVERSIONS
HOW TO MAKE SURE NO ONE CONVERTS FROM YOUR BLOG
Roy Povarchik & Valerie Levin
Roy PovarchikContent Marketing & Growth [email protected] @roypovar
Why Are You Blogging?
Brand Awareness
Getting more leads
Getting more leads
2 Ways to get more conversions
10%
100Visitors
1000Visitors
10Emails
100Emails
Get more conversions out
of your current traffic
100Visitors
100Visitors
30Emails
10Emails
30%
Focus on getting more conversions from your existing visitors
Easier than getting more traffic
Lower Customer Acquisition costs
Leverage on existing resources
Save time & Resources
MORE LEADS!
5 WAYS TO OPTIMIZE YOUR BLOG FOR MORE CONVERSIONS
(Free or under 10$ a month)
Optimize Blog Layout & Design
Go to your blog.
Is your design to cluttered and confusing?
1# Conversion problem is an over-cluttered blog design
You can easily improve conversions by cleaning up your design
Bad examples:
My blog!
Bad examples:
My blog!
Bad examples:
My blog!
Bad examples:
Buzzsumo
Bad examples:
Mailchimp
Bad examples:
Mailchimp
Good examples:
Kissmetrics
Good examples:
Buffer
Good examples:
Buffer
Good examples:
Buffer
Good examples:
Takipi
Understand what is your primary conversion goal and focus on getting more conversions to it
Create Conversion-Worthy Content
The quality of your content is the first touch point with your visitors.
If your content isn’t good enough, why would someone want more from
you?
Make sure you are producing amazing content
Choose the right topic
Great first paragraph & sub-headlines
High quality images
In-depth (detailed)
Research pact
Make sure it’s useful
Emphasize popular posts
Use Content Upgrades
Content upgrades are pieces of content that are complimentary to existing content
Checklist version of the post
Blog post in PDF
Extra information
Graphics
Link package
Audio version of the post
Swipe files
“wait, there’s more” technique
Don’t simply go and create tons of extra content
Create “content upgrades” only for your top performing content
http://www.buzzblogger.com/best-fiverr-gigs-of-2014/
Top 5 Fiverr gigs - for an email you can get top 20
http://okdork.com/2014/02/09/grow-blog-100000-visitors-less-year/?hvid=1ymnEP
How to Grow a Blog to 100,000 Visitors in Less than a Year
https://sumome.com/app/leads
Align your CTAs with the content you’re promoting
After I read about ice cream, i’m more likely to want to eat ice cream. It’s that simple.
I’m more likely to convert if I see a CTA that is related to what i’ve just read.
Adjust the CTA around the content your visitors just read
http://blog.hubspot.com/marketing/omni-channel-user-experience-examples
7 Inspiring Examples of Omni-Channel User Experiences
6 Ways to Create Product Descriptions That Destroy Saleshttps://blog.kissmetrics.com/descriptions-that-destroy-sales/
Choose 6 topic categories
Create a resource per category
Add related resource per post
You can also readjust your product’s pitch according to content
Ask For The Conversion Multiple Times
You have one goal in mind - get the conversion. Don’t hint. Don’t be shy.
Add Multiple CTAs in different places
Upper / Lower Bar
Exit intent pop up
Bottom of the post
Incentive
Personal tone of voice
Social proof
Good design
Discount
Red and green work best
Roy PovarchikContent Marketing & Growth [email protected] @roypovar