5 Ways To Win

Leadership

Applause

Natalie Benamou

WHAT YOU WILL DISCOVER

‣ Before, During & Post Event: Action steps that will get you noticed.

‣ Increase Your Visibility: How to get on leadership’s radar.

‣ Strategy For Your Next Review: Create A Powerful Playbook.

TABLE OF CONTENTS How To Win Leadership Applause

Natalie Benamou

GREAT THINGS ARE DONE BY

A SERIES OF SMALL THINGS

BROUGHT TOGETHER.

– VINCENT VAN GOGH

Natalie Benamou

‣ Find Out What Leaders Really Want. Everyone

assumes that attending a show is about the sales

formula of cost per lead which is the traditional

method of measuring against your budget.

‣ ROI-It is different for every marketing program.

If leads aren’t being tracked at your show and you

have an exhibit for a show like CES where you get

literally thousands of people in your booth then

your goal for metrics might be impressions,

competitive viability or meeting with the financial

analysts from Wall Street instead of number of

leads.

Action Step: Schedule a strategy session with

leaders in sales and marketing 6 months out from

the event.

Win Leadership Applause!

Natalie Benamou

‣ Show Them What You've Got. One of the best

ways to wow leaders is to work your magic right in

front of them. Can you get an executive to be at

your trade show booth for some portion of the

event?

‣ Demonstrate the Strategy. Show leaders their

why will help not only boost your image but when

they can hear directly from the customers it helps

form future planning more effectively.

Action Step: Make a list of executives to attend

an upcoming show and invite them.

Win Leadership Applause!

Natalie Benamou

‣ Encourage Interaction. Say you've got an

executive in your booth. Step aside and

encourage THEM to interact with anyone who

stops by the booth. Customers will eat it up!

They love these personal touches and the idea

that they are important enough to warrant a

conversation with such an important business

leader.

‣ Support The Executive Team. Plan in advance

and make sure they have time to meet with

customers either in the booth or in a meeting

room on the show floor. .

Action Step: Plan meetings ahead with

industry leaders and key customers for your

leadership to meet at the show.

Win Leadership Applause!

Natalie Benamou

‣ Extend Key Connections. What is the first

thing that happens after a show? Leads are

distributed and then what? It can feel like

crickets until the next event.

‣ Stay In Contact: Make it a point to support

and encourage any of the connections the

leader met with at the show stays in contact

with them.

Action Step: Reach out to their team to

ensure they have the opportunity for follow up

conversations.

Win Leadership Applause!

Natalie Benamou

‣ Create A Trade Show Playbook. Track

progress before, during and post-events.

‣ Be Consistent, Flexible, Adaptable and

Focused. and demonstrate these same

attributes in the execution of your plan.

Action Step: Schedule a post-show meeting

and provide the information leaders need to

prove effectiveness at their performance

evaluation. Include how their involvement at

the event boosted sales rep morale, helped

customers feel valued and it will lead to future

sales opportunities.

Win Leadership Applause!

Natalie Benamou

Dare Greatly and Take Action.Natalie Benamou