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Campaign Building 101 6 Tips For Building A Successful Marketing Campaign

6 Tips for Building Successful Marketing Campaigns

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Page 1: 6 Tips for Building Successful Marketing Campaigns

Campaign Building 1016 Tips For Building A Successful Marketing Campaign

Page 2: 6 Tips for Building Successful Marketing Campaigns

1. Identify Your Target Audience

Know yourself and know your leads

FIND YOUR MVP

Be able to share your solution simply and

effectively.

CREATE PERSONAS

Create profiles for your leads based on their

interests.

Page 3: 6 Tips for Building Successful Marketing Campaigns

2. Create a Marketing Plan

A good marketing plan is always improving.

WRITEANALYZE

PROMOTEPUBLISH

10 Step Plan: http://mau.tc/campaign-building

Page 4: 6 Tips for Building Successful Marketing Campaigns

3. Collect Lead Information

Two ways to collect leads, form submissions and manual entry

Never buy a lead list!

First Name

Last Name

Email Address

Submit

Page 5: 6 Tips for Building Successful Marketing Campaigns

4. Create Your Content

Original content is always the best.

67% more leads

for active blogs* Visual content is a

central focus

* http://socialmediab2b.com/2012/03/b2b-social-media-leads-infographic

Page 6: 6 Tips for Building Successful Marketing Campaigns

5. Create Content Sharing Strategy

Include: email, social, event, personal strategies.

1. Create a schedule for publishing content

2. Identify your best sharing channels

3. Implement a drip content strategy

Page 7: 6 Tips for Building Successful Marketing Campaigns

6. Build Your Campaign

Every campaign contains three stages: a starting point, actions & decisions, and outcomes.

Start: How your leads are added to your campaign.

Actions/Decisions: You perform an action (send email, create landing page, push to integration) and your lead responds with a decision (opens email, visits page, submits a form).

Outcome: End the campaign by taking a final action.Do this again & again!

Page 8: 6 Tips for Building Successful Marketing Campaigns

BONUS:

Always take advantage of A/B testing.

You should implement split-page testing to improve ROI on your landing pages and email messages.

Mautic Minute: A/B Testing

https://www.youtube.com/watch?v=KjBf5nqY_gY

Page 9: 6 Tips for Building Successful Marketing Campaigns

Want More?Read the entire guide

http://mau.tc/campaign-building