6 Tips to Create Killer
Strategies for Your
So youve got a stellar
professional website for your
brokerage, but without the
right marketing strategies
in place, whos going
to see it?
If you can play your digital marketing cards right, your website has the potential to be a virtual magnet for clients.
So its time to start attracting quality leads, retaining
visitors with high quality content and simultaneously
establishing your brokerage as an industry leader.
Heres six killer tips to keep in
planning your online marketing
Firstly, its crucial to build up your evergree
content - thats SEO rich content that stays
for both regular and new users.
It makes far more sense to attract visitors by producing great evergreen content and rank organically on the first page of Google
Rather than having to pay every time someo
ne clicks on an
advert and lands on your website.
Research shows that today's insurance buyers are more likely to make a purchase from a brand that creates custom content.
So publishing original content makes sense in terms of your
financial resources and it will almost certainly be more
Secondly, using effective keywords really he
people find your website.
Think about the phrases that your potential buyers and current customers may use when web browsing and do further research to confirm your assumptions.
Use a combination of short and long-ta
il keywords, as well
as associated terms and varied syntax.
There are quite a few keyword tools out there such as Google Adwords, Moz Keyword Explorer, Keyword Discovery and Majestic SEO.
They will help you to discover the se
arch terms you need
and gather the necessary data.
Thirdly, make sure youre creating value for a
Every piece you produce should answer a relevant question for one of your buyer personas.
What you publish needs to help build awa
reness of the
issues and problems that your buyers are
facing and provide
the specific guidance they are searching f
By ensuring that each piece is relevant in this way, your
evergreen content never loses its value and your site
becomes essential within the digital world.
Tip number four is to be consistent with your
Having at least two posts ever
y week will help to build
traffic to your site and estab
lish your brokerage as a leade
in your sector of the insuran
For a brokerage with less than ten employees, m
this consistent level of output will make a hu
ge difference in
terms of website traffic and therefore increa
se the number
of potential leads.
In at number five: be aware that fresh evergr
content leads to more social shares.
Content that has long-term relevance will be shared with more confidence than something that is only temporarily trending.
Solid evergreen content will give your online presence
and help to build your brand on social media by d
more readers to your website.
Whenever you post something new on your website, make
sure that you announce it through your social media
channels to immediately drive more traffic to your
Finally, think about repurposing your evergre
Reworking your blog posts into a comprehensive eBook or a useful white paper for your readers to download is a great way to offer more value to your users.
All that research that you did for the orig
inal article - why
not turn some of it into an attractive infogr
compelling short piece of video content?
So there you have it!
Six key tips to ensure that you are using the right tools available
To produce high-quality and targeted content that
will has the longevity to work hard for you online.
Insurance Brokers Guide to Website Enhancement and Serious Lead Generation.
Continue to learn more about creating powerful
strategies for your brokerage by downloading our