21

6 Ways to Become Relevant Beyond An Ad

Embed Size (px)

DESCRIPTION

An over-reliance on single instance events like ads, email blasts, webinars and trade shows has made most publishers irrelevant beyond ad sales. The challenge publishers face is becoming relevant beyond the ad. Here are 6 Ways to Become Relevant Beyond An Ad.

Citation preview

Page 1: 6 Ways to Become Relevant Beyond An Ad
Page 2: 6 Ways to Become Relevant Beyond An Ad

educate

Page 3: 6 Ways to Become Relevant Beyond An Ad

educate

Page 4: 6 Ways to Become Relevant Beyond An Ad

educate

2/3 of all selling occurs in the education cycle.

Page 5: 6 Ways to Become Relevant Beyond An Ad

educate

2/3 of all selling occurs in the education cycle.

It’s more imperative than ever to provide your clients and prospects with relevant, useful, and up-to-date content.

Page 6: 6 Ways to Become Relevant Beyond An Ad

research

Page 7: 6 Ways to Become Relevant Beyond An Ad

research

Page 8: 6 Ways to Become Relevant Beyond An Ad

research

Scour your audience database and reader behaviors to provide insight and analysis to benefit your target clients.

Page 9: 6 Ways to Become Relevant Beyond An Ad

provoke

Page 10: 6 Ways to Become Relevant Beyond An Ad

provoke

Page 11: 6 Ways to Become Relevant Beyond An Ad

Your communications with clients should be clever and cause them to think creatively about the challenges you can help them overcome.

provoke

Page 12: 6 Ways to Become Relevant Beyond An Ad

inform

Page 13: 6 Ways to Become Relevant Beyond An Ad

inform

Page 14: 6 Ways to Become Relevant Beyond An Ad

In this period of industry innovation and transformation, it is of the utmost importance to be the eyes and ears of relevant changes that impact your client.

inform

Page 15: 6 Ways to Become Relevant Beyond An Ad

expand

Page 16: 6 Ways to Become Relevant Beyond An Ad

expand

Page 17: 6 Ways to Become Relevant Beyond An Ad

expandDon’t rely on the same old resources for ideas and strategic tips; reach outside your industry and network for best practices to share.

Page 18: 6 Ways to Become Relevant Beyond An Ad

serve

Page 19: 6 Ways to Become Relevant Beyond An Ad

serve

Page 20: 6 Ways to Become Relevant Beyond An Ad

serveYour clients and prospects are more understaffed and busier than ever. Be their “guy.” Be the person to supplement their efforts and help them get things done.

Page 21: 6 Ways to Become Relevant Beyond An Ad