6 Ways To Determine

Target Audience For

Your Ecommerce Store

Quick Stat

In 2016, the Ecommerce industry crossed

$22 trillion mark, jumping 6% on the results

of prior year.

Importance of Target Audience

Defining target audience for

an ecommerce store can assist in

business strategies.

It fine tunes your marketing efforts

that were previously being utilized

to reach a bigger, but less

interested audience.

Now ask yourself,Do you know your target audience?

If you want to succeed in the development of yourbusiness, you will have to define your ideal customerswith as much detail as possible.

And for that, you should follow our six ways to targetyour audience more effectively.

Know Your Audience

Merchants don’t interact withcustomers as they would at aphysical shop.You Should know:

what, how and when yourpotential customer wants yourproduct.

Picture Your Potential Customer

You should make an individual profile for

every user that visits your online store.

You can selectively target a group of

similar customer profiles.

After identifying who you have to focus

on, your marketing decisions will become

much easier.

Customer SegmentationMake use of demographical information, such as name,

address, user behavior etc.

Categorize your target audience!

Data generated from this can be graphically displayed to

see where your ecommerce business stands and which

segment can be improved.

Surveys and Customer Feedback

Do you know?

By having regular communication with

customers, you can also ask them to write

reviews of your product or service on

public rating forums.

Know Your Promoters

Customers who are your promoters are basically

advocates of your business that help popularize your

brand via word of mouth.

You can leverage your most satisfied chunk of

user base and educate it to build a strong referral

base. Some incentives for them along the way

should get them going!

Stalk Your Competitors

You need to be aware of products

and services being used by your

competitors.

Keeping track of your competitors’

audience is an efficient way of

knowing what market should you be

catering to and how.

Re-evaluate Your Marketing Efforts

Would your target market really benefit from your products and would

your potential customers truly appreciate your existence in the market?

What drives the decision-making wheel among your potential customers

and how often can they can afford to be in business with you?

Thank You!

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