Ways to get

the best out of

content

marketing Image Source: en.wikipedia.org,

Lets start with

What is Content Marketing?

“It is creating and sharing valuable content

(Media) in order to gain and retain customers”

People do content marketing

because…

Instead of bombarding

customers with your Ads

Why not share something useful?

Content marketing costs

62% less than

traditional marketing

It doesn’t even cost

that much

- www.demandmetric.com

It’s an effective

marketing tool for

B2B Companies 91% of B2B marketers use content

marketing - www.demandmetric.com

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Customers are likely to

trust you more when you

try to win them over by

sharing valuable and

useful content

82% of consumers feel more positive about

a company after reading custom content

- www.demandmetric.com

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Right!

I know!

So not only does your product and

service have to be of value

Now,

The way you market and sell also has

to have ‘value’

Useful

Inspiring

Funny

Educative

Interesting

Like maybe you could be

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1. Make your content relevant to your

business

Content marketing doesn’t mean you can write about anything just to get

people to view your page. Write around your business without directly talking

about how you are the best. That would just be advertising.

2. Your customers should

find your content useful

• No one wants to know about your business unless you give

them something. • Do some research and find out what sort of questions are being

asked by customers in your domain and what is the information that they seek.

• Try to find a way to link your business with different areas of interest that customer may have.

• This way you can gain new customers from various fields

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Expedia is an online travel website that books airline tickets, holiday packages etc.

Instead of writing

about their website

and the tours and

packages they

provide, expedia

offers useful tips

and information on

various travel

destinations, food,

culture etc.

Through this post

expedia is reaching

out to Star Wars

fans, thus targeting a

whole new segment

Linking an important day with travel-thus bringing in traffic on Earth day

Linking food and travel and mentioning their brand

An unusual take on travel through a taxi drivers eye

A more direct post by mentioning the company name

3. Read a lot, take your time and do

it right

Quality is key if you want to be

taken seriously.

Any topic and any question can

be answered in a hundred

different ways.

If you give the best information,

you will be noticed.

On Quora, the most popular answers to questions are either

the most well researched,

insightful or

different. Image Source: https://www.iconfinder.com/paomedia, https://www.iconfinder.com/Enesdal

Learn from

Puts up the poster of

the actual campaign

Information from

various sources

Supplements answer

with facts and figures

Example :

Answer

Describes what went

wrong with campaign

and shares images of

the protest

And then how Pepsi

Reacted

And finally how the

entire fiasco ended

Continued…

The post was

more than

700 words

And it was the most

upvoted answer

(9.8K times)

Or if you can, just be witty

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3. Don’t always do the blog There are so many ways to share content. Share different types of content in

different formats

Case studies Slideshares

ebooks

If you are

looking do a

more in depth

analysis and

research on a

particular

topic then you

can probably

share your

content in

these formats

For the shorter,

sweeter stuff

Images/

Poste

rs

Videos

4. Engage on Social Media

Build a community

around you

Like, share, link and

comment on others

posts

Respond to comments

Try to start

conversations with

other bloggers and

influencers

Share your content on

maximum number of

platforms (twitter,

Facebook, Linkedin,

Tumblr etc.)

How to make

content

interesting

Try something Like…

Crazy Facts: By Uber

Uber has a website, Instagram,

Facebook and twitter account just for

relaying unusual and interesting facts

They call it:

The most

unimportant

things you’ll

never need

to know

Fun and Funny:

Posters by Zomato

Zom

ato

is an o

nline re

staura

nt search e

ngine

Boring vs Catchy Blog Titles:

By GE

GE builds new wind

turbines that function

during slow winds

Edison’s ‘monster

doll’ was a failure

VS.

VS.

The blog entries by GE are mostly technology related. Yet,

their titles are inventive and catch attention

If you can, target the ultimate

Google had an entire movie on it called The Internship,

starring Owen Wilson and Vince Vaughn

5. Don’t forget SEO

Follow the

trends

Include the

keywords

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6. Use a monitoring tool To know…

Know

your

engagem

ent level,

shares,

clicks and

likes

The kind

of posts

that are

most

popular On which

social media

platform

does

majority of

your

audience

reside?

(E.g.

Linkedin,

Twitter etc.)

Who are the

influencers in

your industry

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