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7 Marketing Strategies to Grow your Business
Laila Hage-AliSenior Manager, Marketing ConsultingAustralian Business Consulting & Solutionsp. 02 9458 7812e. [email protected]. marketingsuccess.com.auf. facebook.com/marketingsuccessau t. @AusBusMarketing
7 Marketing Strategies to Grow your Business.
1 Have a good brand & a compelling message
Moore’s Positioning StatementFor (target customers)
Who (have the following problem)
Our product is (describe the product or solution)
That provides (cite the breakthrough capability)
Unlike (reference competition),
Our solution (describe the key point of competitive differentiation)
2 Review your website
3 Content – create a blog!
Why build a blog?
• Help position your brand as a trusted advisor
• Help your audience engage with you on an individual/personal basis as opposed to a company
• Help your website to be found in search results
4 Social Media
Don’t just promote -
ENGAGE
Social Media’s #1 Rule
Receive Quantitative and Qualitative data
Learn About Your Audience
5 Customer experience
6 Search Engine Optimisation & Search Engine Marketing
7 Live broadcasting
Laila Hage-AliSenior Manager, Marketing ConsultingAustralian Business Consulting & Solutions
p. 02 9458 7812e. [email protected]. marketingsuccess.com.auf. facebook.com/marketingsuccessau t. @AusBusMarketing
