7 Motivating Mad Men Quotes that Sum Up Event Marketing

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Mad Men is so classic in its industry wisdom that we've collected 7 standout quotes that sum up trade show and event marketing today.

Text of 7 Motivating Mad Men Quotes that Sum Up Event Marketing

  • 7 Motivating Quotes that Sum Up Event Marketing Image credit: businesslogos.com
  • 1.
  • Don DraperImage credit: themaude.com
  • Image credit: galleryhip.com Event Marketing Wisdom:
  • get to the of what attendees think & give them a chance to weigh in! Start the dialogue about your brand through crowdsourcing Image credit: espressocommunication.com
  • Image credit: bbc.co.uk
  • Include: And use a social media content strategy to stay top-of-mind Live product demos Unbiased product reviews Real-life case studies & nurture dissatisfied customers! Testimonials Image credit: infinityconcepts.net
  • 2.
  • Joan Harris Image credit: portable.tv
  • Image credit: galleryhip.com Event Marketing Wisdom:
  • on our toes Image credit: morguefile.com
  • the needs of your target audience & potential customers Proactively anticipate Image credit: happyfitcoaching.com
  • 3.
  • If you cant tell the difference Image credit: bustle.com between which parts the idea and which parts the execution of the idea, youre of no use to me. Peggy Olson
  • Image credit: galleryhip.com Event Marketing Wisdom:
  • Understanding the difference between Image credit: innervoicegroup.net concept & execution is at the core of an event marketers discipline.
  • Image credit: bustle.com Creativity & an idea spark can only get you so far Image credit: katrinbo.com You need to ask more questions
  • What is your brands core differentiator? Image credit: calpolycru.com
  • What aspects of your messaging Image credit: conversationswithhealers.wordpress.com that differentiator and position?
  • Image credit: bustle.com Image credit: blogs.psychcentral.com Where is the bar set? Psst if the bar is here, you have to raise it! Keep informed and stay hungry! What do your competitors booths look like?
  • 4.
  • Don Draper Image credit: madmen.wikia.com Make it simple, but significant.
  • Image credit: galleryhip.com Event Marketing Wisdom:
  • Your event programs dont always have to re- invent the wheel Image credit: delta-associates.com
  • Image credit: thestrengthsfoundation.org And they dont need to be overly complex!
  • Image credit: ibmsystemsmag.com You can still stand out from the crowd with a simple idea
  • Image credit: ictsd.org Tap into the interests and motivations of your audience
  • Image credit: finelinesupply.com Think about their care-abouts & how the idea supports your brand story
  • 5.
  • Thats lifeone minute youre on top of the world, the next minute some secretarys running you over with a lawnmower. Joan Harris Image graphis.com
  • Image credit: galleryhip.com Event Marketing Wisdom:
  • From trade shows to corporate summits, event marketing can be summed up in 3 words Image credit: learnenglishpodcast.com
  • Image credit: creativedelivery.net Expect The Unexpected
  • Think ahead for potential blind spots Missing booth elements Image credit: picturescollections.com Larger than anticipated crowds Staffing issues
  • and always make sure you have a back-up plan and a Plan C
  • 6.
  • Our worst fears lie in anticipation. Don Draper Image credit: huffingtonpost.com
  • Image credit: galleryhip.com Event Marketing Wisdom:
  • Image credit: designwebkit.com Without a doubt, the worst anxiety event marketers have is the anticipation leading up to the event
  • Image credit: gsalam.net Ensure you have a strong strategy where youre confident in your success
  • Image credit: turnlevel.com but be aware there will always be opportunities for improvement
  • Image credit: www.huffingtonpost.co.uk Although you can take steps to increase your chances for success, event marketing isnt always an exact science
  • 7.
  • I keep going to a lot of places and ending up somewhere Ive already been. Don DraperImage credit: harrysnotes.com
  • Image credit: galleryhip.com Event Marketing Wisdom:
  • Event profs strive to avoid the same old-same old, amplify key messages, & cut through the clutter Image credit: larry-phelps.com
  • Use personalization & make your experience unique to each attendee! Image credit: morguefile.com
  • Jillian Axtell Communications & Social Media Manager About The Author Connect with me! @JillianTalks /jlaxtell