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7 Ways to Increase Webinar Registrations

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Webinars help in lead generation. For that, webinars should get more number of registrations and participation. This presentation gives 7 ways to increase webinar registration..

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Page 2: 7 Ways to Increase Webinar Registrations

What are Businesses using Webinars for?

• Driving awareness

• Lead Nurturing

• Lead Generation

• Cross-Selling/Up-selling

51% of marketers generate new leads

through webinars according to “2012

Tech Marketing Guidance (Forrester)”.

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The real challenge in hosting a webinar!

CHAPTER 01

• Getting people to register

• Getting good percentage of the registered

people to show up!

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A Custom Webinar Landing Page – Better Conversions

For every 100 registrants, only 42 show up!

Therefore, you

need a lot of

registrations!

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Inviting Registrations – How and When?

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When should you send webinar invitation email?

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New Leads through Webinars – Empower your Sales Team for Prompt

Response

We collect new leads by adding webinar CTA on the website topbar. These leads are generally qualified.

Because of LS and GTW integration,

leads are directly stored in LS as well,

allowing salespeople to connect with

them promptly.

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Get Them Involved – Ensure Pre-Webinar Engagement after

Registration

What we did?

We asked the attendees to share their landing page URL’s for a review.

Result?

Attendees who shared landing page URL’s for review, turned up for the webinar,

and were more involved!

Try to keep the registrants involved beforehand.

Conduct surveys to find out what would be of most interest in the webinar topic.

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Emphasize – Go Beyond Reminder Emails

Ensure you send reminder emails

+

Final webinar invite email a day before or the

same day of the webinar

37% increase in webinar registrations

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The Webinar and Post-Webinar Engagement

Create a custom survey to find out how useful was the

webinar to the attendees.

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Advanced Attendee Information

Now, because we have an integrated system, we are able to directly pull the webinar

attendance information into LeadSquared.

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This makes it easy for

the sales team to

pursue the more

qualified leads, based

on whether or not

they attended a

particular webinar.

Page 13: 7 Ways to Increase Webinar Registrations

Cash In on the Archived Session

• Send the webinar recording to

everyone who registered (whether

they attended or not).

• Also place the webinar recording

in the resources section behind a

form to capture unique leads

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