7 Ways to Success with Email Marketing

When you’re in an Email Marketing Rut

It’s an age old issue; you set up your email marketing campaign a few years ago, times gone by and you start working on auto-pilot with it, you let everything get a little stale. You're not getting the results you used to get. And you wonder why. Chances are it's because you're in an email marketing rut. If you want to get out of the email rut, and get back the amazing open rates you used to get it's best to come up with a plan to update and improve it.

Are you still using the same provider that you were using five years ago, or even two years ago?

Update Technology

If you’re not changing provider take a close look at any new functions your provider is

offering.

Take a look at what's out there.

Create New DesignsUpdate your artwork to reflect the changing times as

well as reflect your brand in such a way that your current customers as well as future customers take

notice.

Creating new designs will breathe new life into your email marketing campaigns.

Improve Your CTAsWhat worked a year ago might be old news today.

Revisit the CTAs you have in place now, and try to improve upon them so

that you'll get even better results.

Optimise for MobileIt's way past time to optimise your email

marketing for mobile. Most emails are now read with mobile devises.

Also think about the items you ask your audience to click through to see? Are they

responsive?

Update Segmentation StrategyMost people start out with segmenting their

email marketing between buyers and non-buyers but you can go so much further with it.

You can segment by product/service interest, device interaction and more.

Integrate Social MediaYou should be cross-promoting your email list with your social media to get the most results.

If your audience is reading your emails and interacting with you on social media, you've got the best of all worlds and the

most chances of conversions.

Study Your MetricsNothing is done and finished until the admin is done and that includes your email marketing.

Which subscribers are engaged and which are not engaged? Do you know?

Have you asked them why they are not opening your email?

By keeping on top of these seven things you can actually get out of your email rut and stay out of it.

Thanks for taking the time to read this; you can read the full article here.

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