8 Interactive Trends Changing the Business Landscape

8 INTERACTIVE TRENDS CHANGING THE BUSINESS LANDSCAPE

Tim Sandlunddigital strategistWilson

digital strategistWilson

digital marketingmanagerTimbertech & AZEK

director of marketingClark’s Rx Pharmacy

founderReach Vitamins

THE WORLD IS CHANGING

the world’s largest accommodation provider, owns no real estate.

the world’s largest taxi company, owns no vehicles.

the world’s most popular media owner, creates no content.

How can innovation & technology help my business connect with customers in a deeper and more effective way?


connect

How can the big picture ideas behind these interactive trends help you THINKDIFFERENTLY in how you connect with your customers?

Technology can be cool and fun – but does it fit within your overall business goals? Does it make sense for your business? How will it help you CONNECT with your customers?


deeper

How can these interactive trends help you create a DEEPER connection with yourcustomers?

Does it create emotion? Is it interactive? Is it memorable? Will they want to tell othersabout it? Does it create trust between your customers and the brand?

How can innovation & technology help my business connect with customers in a deeper and more effective way?effective

Are these interactive trends an EFFECTIVE way to connect with your customers?

Every business wants to be innovative, but not every trend is right for them. Innovation& technology are incredibly effective tools if implemented correctly. Doing it wrong is awaste of energy and could have a negative effect on your brand.

YOURBUSINESS

DO THEY LINE UP?

Interactivetrends


innovative datagathering.

1.

2,500,000,000,000,000,000

2.5 QUINTILLIONBYTES OF DATA ARE UPLOADED E

VERY D

AY

90% of the world’s data has been created in just the last two years.

“Big data makes it cheaper and easier to test concepts, but marketing is still about coming up with the big idea. Algorithms are great at optimization, but terrible at imagination.”

Scott Brinker, CTO, ION Interactive

Visual Data

“THE LIVE INTERNET”

Business + Marketing opportunities

• Data-driven business is everything– Strategy. Marketing, new product/service development, lead

generation.

• Customer information – Learn who is using your product/service. How they are using

it. When they are using it. Why they are using it.

• Non-Profits– Create donor confidence. Increase giving. Impact efficiency.

the conveniencelifestyle.

2.

Amazon Dash Amazon Dash Button(Exclusively for amazon fresh)

RESEARCH

89%

Expect to be able toget what they want,

when they want

85%

Expect customer reviewsprovided publicly and ability

to chat with human

79%

Expect same-day deliverywill be available for items

typically found on sites like Amazon

Webby awards research by Harvey polls

Business + Marketing Opportunities

• Customers expect convenience– They want it simple. They want it now.

• New products? New services?– Look at your business plan and look for new opportunities– Timbertech & AZEK examples

• Installation and fasteners• Online tools and apps

live-streaming video.

3.


• Behind the scenes– Photo shoot, video shoot, live events, conferences, music concerts, plant tour

• Action– Lifestyle brands filming stunts and events live

• Company culture– Company activities, co-worker challenges

• Contests– Get followers to engage by doing a live giveaway

Concerns for Brands

• Need people to sign a release

• Be careful of copyrighted songs and competitor products in shot

• This is live. Be a bit cautious.

3d printing.

4.

What is 3D Printing?3D printers deposit material layer by layer to create a solid object.

Plastic is the most common “ink”• Ceramics• metal• sand• sugar• chocolate

• Major implications for the industrial market

• Ability to manufacture interlocking parts reducing need for assembly

• Reduces waste by only using the exact material needed

• Encouraged fans to create mini versions of themselves on the mobile app

• Winners were chosen and a full body scan was done

• A “mini me” replica was 3D printed!


• Tangible marketing– Marketing becomes 3 dimensional & change how brands interact with consumers.

Marketing can be felt, held and used.

• Customization– Ability for customers to alter items or surprise them with personalized gifts

• Vending machines & in-home 3d printers– Customers have Ability to print items immediately with a simple file. Think redbox

for household items and objects

• 3D printing for good– Prosthetics. Bones. Everyday items in developing countries.

augmented reality.

5.

What isAugmented Reality?

Blending virtual realitywith real life using a

mobile or wearable device

VR vs. ARvirtual reality augmented reality

Closed & fully immersive Open & partly immersive(see through & around it)

Puts users inside virtualWorlds, immersing them

Puts virtual things intoUsers’ real worlds,Augmenting them

VR ARVIRTUAL REALITY AUGMENTED REALITY

MicrosoftHoloLens

GoogleGlass

SamsungGear

FacebookOculus Rift

150 Billion DollarIndustry by 2020

Starbucks

Topps Trading Cards

Movies(Spiderman, Batman)

Volvo

IKEA

Land Rover

Lego

LowesGE

Mattel (Avatar)

Adidas

Coke Pepsi

Moosejaw

Burberry

AZEK Building Products


• Create memorable, interactive, engaging, awe-inspiring connections with customers

• See the final product– A deck. A car. A bathroom. A living room.

vr web browsers.

6.

Mozilla Firefox &Google Chrome VR

FACEBOOK

“Within a year or two consumers will have access to relatively inexpensive cameras that can shoot such videos too, before sharing them with friends and family on Facebook. All the components are there,”

Mike SchrofpferCTO, Facebook

Must Wear VR Headset


• Facebook– VR Web browsers will come later.

– 360 degree videos.

• In early stages. Keep eyes open for opportunities

wearable technology.

7.

Disney’s Magic Band

• interactive experience • key for hotel• ticket to parks• fast passes• pay for food• pay for souvenirs• info loaded (birthdays)

• oh, and data collection• how you walk the park• crowd control• everything

GOOGLE CARDBOARD

Volvo Reality Test Drive

• Unique engagement with customers– In-store events– Tradeshows and conferences


iBeacon technology.

8.

iBeacon is the name for Apple’s technology, which allows Mobile Apps to understand their position on a micro-local scale, and deliver hyper-contextual content to users based on location.

The underlying communication technology is Bluetooth Low Energy.

Apple

Macy’s

Virgin Atlantic

Cinemas

TargetGrocery Stores

SXSWCleveland Cavs

American Eagle

Best Buy

American Airlines

Conferences/TradeshowsMLB Stadiums


• Retail applications– Welcome to store. Discounts/coupons. Customize shopping.

analytics

• Entertainment (sports & music)– App engagement during event. Discounts. Sales. Last call.

• Conferences– Welcome attendees. Reminders for sessions and parties.

Direct communication and alerts


How can innovation & technology help my business connect with customers in a deeper and more effective way?effective

connectdeeper

THANK YOU.

TIM [email protected]

twitter @tcsandlundlinkedin /in/timsandlund